Suzuki Dealer, District Manager, Indicted For Fraud

Derek Kreindler
by Derek Kreindler

Two high-volume Suzuki dealerships in South Carolina are at the center of a federal fraud case, as a dealer and Suzuki district manager are among those indicted on three counts of conspiracy to commit wire fraud.

Paul M. Gibson, who operated two Suzuki dealers in South Carolina, as well as Brian J. Sullivan, the Suzuki district manager responsible for Gibson’s stores and 8 other defendants, were indicted. The charges center on claims of false advertising and fraudulent loan documents.

Automotive News reports that

“Ads promised, among other things, that customers could drive a new Suzuki “for life” for payments of $99 per month or less, according to the indictment. Other ads said that customers could have a new car for six, nine or 12 months for minimal payments, trade in the car after a set term, “and obtain a new car at no cost,” the indictment alleged.

“…dealerships advertised low monthly payments, while staffers told customers that Suzuki would provide the dealership with funds to pay, on behalf of the customers, the difference between the higher monthly payments listed on retail installment sales contracts and the low promotional rates customers agreed to pay.

Customers who attempted to trade their vehicles in after the stated time period would attempt to do so only to find out that they couldn’t obtain a new car under the previously promised terms. The indictment also alleges that the dealership and its employees falsified loan documents, while telling customers to ignore the doctored papers

“…the contracts listed vehicle values far in excess of the market values of the cars in question. When customers asked about the inflated values and corresponding high monthly payments, the defendants told the customers to “totally disregard any of the numbers on the contracts because they would never be obligated to pay anything more than the agreed, low monthly promotional amounts,” the indictment said.”

Should the defendants be found guilty, they could each face a maximum of 60 years in prison and a $750,000 fine.

Derek Kreindler
Derek Kreindler

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  • Tkel Tkel on Sep 20, 2012

    A Suzuki dealer in the Kansas City market used that promotion a few years ago. He moved a lot of iron until the customers found out there ain't no Santa Claus and went to the AG.

  • Beacio_mo Beacio_mo on Sep 25, 2012

    This article reminded me of soo many customer complaints I received when I was a customer relations rep for Suzuki. I am not surprised at all to hear this as at one point we received at least a few calls per day for several months. I'm glad to hear they are going to pay the price for all the trouble they caused

  • Bd2 Mark my words : Lexus Deathwatch Part 1, the T24 From Hell!
  • Michael S6 Cadillac is beyond fixing because of lack of investment and uncompetitive products. The division and GM are essentially held afloat by mega size SUV (and pick up truck GM) that only domestic brainwashed population buys. Cadillac only hope was to leapfrog the competition in the luxury EV market but that turned out disastrously with the botches role out of the Lyriq which is now dead on arrival.
  • BlackEldo I'm not sure the entire brand can be fixed, but maybe they should start with the C pillar on the CT5...
  • Bd2 To sum up my comments and follow-up comments here backed by some data, perhaps Cadillac should look to the Genesis formula in order to secure a more competitive position in the market. Indeed, by using bespoke Rwd chassis, powertrains and interiors Genesis is selling neck and neck with Lexus while ATPs are 15 to 35% higher depending on the segment you are looking at. While Lexus can't sell Rwd sedans, Genesis is outpacing them 2.2 to 1. Genesis is an industry world changing success story, frankly Cadillac would be insane to not replicate it for themselves.
  • Bd2 Even Lexus is feeling the burn of not being able to compete in the e-ATP arena.
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