Your humble author was charmed by the facelifted Kia Soul when I drove it last year. It’s a solid product, but its runaway popularity in the segment is at least partially due to a group of hamsters who rapped along to an old Black Sheep song.
After confronting robots with an LMFAO tune, the hamsters took a sabbatical — but they are back.
This newest Hamstar ad doesn’t quite have the charm of the original Black Sheep joint, but it’s fun enough to serve as a reasonable sequel to that stellar original. It’s interesting to see the hamsters move from portraying wannabe urban youth to acting like club kids. Perhaps it’s an attempt by Kia to respond to criticism that the original ad was nothing but CGI blackface. It’s a shame, really.