New Headlights! BMW Launches New Siebener

by Bertel Schmitt

Published: July 23rd, 2012

new headlights bmw launches new siebener

We honestly appreciate it when a press release does not mince words and helpfully says it right in the first sentence: “New full-LED headlights, a prominent BMW kidney grille and a modified front apron define the unmistakable appearance of the new BMW 7 Series range.”

Even someone like me who is not always intimately familiar with the offerings of the Bavarian brand will know that we have a mild facelift of the Siebener (“New: Now with 9 instead of 12 rakes in the kidney!”)

Which does not keep the good folks at BMW from compiling a truly epic press release, 72 pages and 2.2 megabytes worth of automotive PR poetry. Sorry, can’t read it all, but some of you may find it interesting.

(Kudos to the art director who had not seen all of Europe’s most picturesque great squares. Now, he has.)

#7Series #BertelSchmitt #BMW #Germany

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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2 of 11 comments

El scotto on Jul 23, 2012

What is up with "eyebrows" over the headlights? To me it's answer to a question no one asked.

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El scotto on Jul 23, 2012

What is up with "eyebrows" over the headlights? To me it's an answer to a question no one asked. It's a styling detail that doesn't really add to anything other than the stylists being too clever by half.

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