By on July 23, 2012

We honestly appreciate it when a press release does not mince words and helpfully says it right in the first sentence: “New full-LED headlights, a prominent BMW kidney grille and a modified front apron define the unmistakable appearance of the new BMW 7 Series range.”

Even someone like me who is not always intimately familiar with the offerings of the Bavarian brand will know that we have a mild facelift of the Siebener (“New: Now with 9 instead of 12 rakes in the kidney!”)

Which does not keep the good folks at BMW from compiling a truly epic press release, 72 pages and 2.2 megabytes worth of automotive PR poetry. Sorry, can’t read it all, but some of you may find it interesting.

(Kudos to the art director who had not seen all of Europe’s most picturesque great squares. Now, he has.)

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