Happy Couple: Volkswagen Finally Swallows Porsche

Bertel Schmitt
by Bertel Schmitt

They have been together for a while. Behemoth Volkswagen and tiny, but bigger than life Porsche shared technologies and booths at auto shows, Volkswagen generals are in key positions at Porsche. Fitting the German Zeitgeist, they lived together without being formally married. This will be rectified in a few weeks.

On August 1, 2012, the loose knot will be formally tied. Porsche SE will receive around €4.46 billion as consideration for contributing the 50.1 percent of Porsche AG not yet owned by Volkswagen. With that move, Porsche will formally become an integral part of the Volkswagen Group.

What stood in the way of a faster marriage were investment funds that brought suit against the Porsche SE holding company. The solution was to instead buy the sports car business that is handled by Porsche AG. Few outsiders understand the web of Porsche companies and acronyms anyway. However, that brought another problem: Taxes.

Buying Porsche AG normally would be a taxable event to the tune of approximately $2 billion. Volkswagen did not want to pay this kind of money. CFO Hans Dieter Pötsch’s accountants and lawyers went digging and found a passage in Germany’s Umwandlungssteuergesetz (Reorganization Tax Act) and the Umwandlungssteuererlass (Taxation of Reorganizations Circular). Porsche SE received one Volkswagen ordinary share in addition to the €4.46 billion, and voila, the matter was a tax-free reorganization.

According to a Volkswagen statement, “the consolidation of Porsche’s highly profitable automotive business, will have a positive impact on Volkswagen’s consolidated profit.” In this year alone, the company predicts a “clearly positive noncash effect of more than €9 billion in the Volkswagen Group’s financial result.”

Also, Volkswagen can count Porsche’s roughly 100,000 cars sold annually as its. It may not be much, but in the race to Volkswagen’s world domination, planned for 2018, every car counts.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • El scotto They should be supping with a very, very long spoon.
  • El scotto [list=1][*]Please make an EV that's not butt-ugly. Not Jaguar gorgeous but Buick handsome will do.[/*][*] For all the golf cart dudes: A Tesla S in Plaid mode will be the fastest ride you'll ever take.[/*][*]We have actual EV owners posting on here. Just calmly stated facts and real world experience. This always seems to bring out those who would argue math.[/*][/list=1]For some people an EV will never do, too far out in the country, taking trips where an EV will need recharged, etc. If you own a home and can charge overnight an EV makes perfect sense. You're refueling while you're sleeping.My condo association is allowing owners to install chargers. You have to pay all of the owners of the parking spaces the new electric service will cross. Suggested fee is 100$ and the one getting a charger pays all the legal and filing fees. I held out for a bottle of 30 year old single malt.Perhaps high end apartments will feature reserved parking spaces with chargers in the future. Until then non home owners are relying on public charge and one of my neighbors is in IT and he charges at work. It's call a perk.I don't see company owned delivery vehicles that are EV's. The USPS and the smiley boxes should be the 1st to do this. Nor are any of our mega car dealerships doing this and but of course advertising this fact.I think a great many of the EV haters haven't came to the self-actualization that no one really cares what you drive. I can respect and appreciate what you drive but if I was pushed to answer, no I really don't care what you drive. Before everyone goes into umbrage over my last sentence, I still like cars. Especially yours.I have heated tiles in my bathroom and my kitchen. The two places you're most likely to be barefoot. An EV may fall into to the one less thing to mess with for many people.Macallan for those who were wondering.
  • EBFlex The way things look in the next 5-10 years no. There are no breakthroughs in battery technology coming, the charging infrastructure is essentially nonexistent, and the price of entry is still way too high.As soon as an EV can meet the bar set by ICE in range, refueling times, and price it will take off.
  • Jalop1991 Way to bury the lead. "Toyota to offer two EVs in the states"!
  • Jalop1991 I'm sorry, Dave. I'm afraid I can't do that.
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