By on June 29, 2012

Right before AIDS and Reagan ruined the party, the early 1980s were a time of meaningless random sex, 20% inflation, sub-100-horsepower midsize sedans, Quaaludes, and— most of all— mountains of white powder (in imagination, not in the reality of the ’81 recession). This ad for the 1981 Ford Mustang captures the spirit of its time.


Right down to the sanitized cover of the Donna Summer song and the 80-pound Mustang owner, it’s all here. Hot stuff, baby!

Get the latest TTAC e-Newsletter!

19 Comments on “Adventures In Marketing: The Cocainiest Car Ad of All Time!...”



Back to TopLeave a Reply

You must be logged in to post a comment.

Subscribe without commenting

Recent Comments

  • Re: QOTD: What’s Wrong With Buick?

    dwford - With BMW and Mercedes creating whole new lines of FWD based vehicles, Buick can easily be that counterpart to Cadillac’s RWD based vehicles. Buick just...
  • Re: QOTD: What’s Wrong With Buick?

    sportyaccordy - Its tough with Chevy right there. I feel like top trim Malibus and Impalas are just as nice as the Regal/Lacrosse at a 5-10K discount. I still think...
  • Re: QOTD: What’s Wrong With Buick?

    dwford - Good point on the product lifecycle. When you’re entire showroom is basically in it’s last year before replacement, sales are going to suffer.
  • Re: QOTD: What’s Wrong With Buick?

    Truckducken - Step 1: Keep doing whatever works in China. Step 2: There is no Step 2. GM has been effectively surviving (or not!) without Buick for decades in NA and...
  • Re: QOTD: What’s Wrong With Buick?

    dwford - Agreed. They’ve got 2 sedans, but only a super tiny SUV and a super large SUV. Missing the market with their products.
  • Re: QOTD: What’s Wrong With Buick?

    John R - As others have mentioned, sedans in general are sucking wind. What is a larger problem is that, to GM’s chagrin, a great number of people percieve...
  • Re: QOTD: What’s Wrong With Buick?

    RideHeight - “Bring in the mid-size CUV Envision yesterday.” So this! Need CR-V fighter stat.
  • Re: Can Hyundai USA Sell 50,000 Copies Of The Santa Cruz Per Year?

    Vulpine - You’re conflating two different arguments, Scout. The Sport Trac had TWO different problems which caused me to not even...
  • Re: QOTD: What’s Wrong With Buick?

    ixim - Bring in the mid-size CUV Envision yesterday. Upgrade the Encore base interior and drop a bigger engine in it. Redo the aging Enclave – make it a little...
  • Re: QOTD: What’s Wrong With Buick?

    dougjp - GM has spent all its car development resources on Chevrolet, so the Buick lineup needs attention. And that TV ad campaign? Horrible! Plus Buick needs a...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributing Writers

  • Jack Baruth, United States
  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Vojta Dobes, Czech Republic
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, United States
  • Cameron Aubernon, United States
  • J Emerson, United States