Infiniti formally opened its new world headquarters in Hong Kong today. This marks “the first time the city has been selected for the headquarters of a car manufacturer,” as Hong Kong’s South China Morning Post notes. A staff of approximately 100 will trade Nissan’s swank building in Yokohama for even swanker digs in the Citibank Tower in Hong Kong’s high-rent Central district. Heretofore under Nissan’s wings, Infiniti makes its own nest in a dedicated headquarters for the first time in the brand’s history. Its mission: Triple Infiniti sales by 2016.
Next door in China, Infiniti hopes to finalize its plans to produce the premium luxury car in China this year, Nissan CEO Carlos Ghosn told The Nikkei [sub] today.
In addition to China, Nissan is also looking into moving Infiniti production to other countries, Ghosn said. Currently, Infiniti cars are mostly made at Nissan’s plants in Tochigi and Fukuoka in Japan.