Someday, GM Will Own the Streets of Hanoi!

Murilee Martin
by Murilee Martin

During my visit to Vietnam last month, I photographed many Honda Super Cubs, but I always kept one eye open for other interesting vehicles. I spotted a few Toyota Crown Royal Saloons, which was cool, but catching a Geo Chevrolet Tracker at a Hanoi intersection was one of the weirder sightings. Studying the photograph later, I realized that three of the four (non-two-wheeled) vehicles in the frame were GM products that show the breadth of The General’s Asian empire. In the foreground, there’s a Chevrolet Matiz, made by Daewoo (I saw plenty of these things, badged as Pontiacs, when I visited Nayarit State in Mexico last year). Then there’s a Toyota Innova, which we can ignore. After that, the Tracker, made by Suzuki (yes, it has a snorkel). Then we’ve got a Daewoo bus in the background.

I think the GM product I saw in Hanoi that I’d most like to see sold in the United States is the Daewoo Labo Roach Coach; this thing seems to have about the same footprint as a Honda Fit, if it’s even that big. We need more Kei Truck Roach Coaches!


Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

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  • SuperACG SuperACG on Apr 05, 2012

    I would totally drive that Daewoo Labo cross country outfitted as a camper van. All it needs is a small bed, hot plate, and cassette toilet! Although it likely has a small fuel tank, increasing range anxiety.

  • MrWhopee MrWhopee on Apr 05, 2012

    So, did you investigate just what that yellow kei food truck was selling? Was it any good? I'm thinking "Roach Coach" is an eerily appropriate name for the vehicle. BTW Daewoo seem to be making inroads with buses in Asia, my city used to have nearly exclusively Mercedes-benzes city buses, but nowadays it's a hodge-podge of brands (can't afford MBs anymore?), with a large numbers of it being Daewoo.

    • Murilee Martin Murilee Martin on Apr 06, 2012

      It was selling the usual noodles and Vietnamese coffee that you can get ever 15 feet in Hanoi. The generic term "Roach Coach" refers to the air horns on 1970s taco trucks in California, the ones that played "La Cucaracha."

  • Yuda I'd love to see what Hennessy does with this one GAWD
  • Lorenzo I just noticed the 1954 Ford Customline V8 has the same exterior dimensions, but better legroom, shoulder room, hip room, a V8 engine, and a trunk lid. It sold, with Fordomatic, for $21,500, inflation adjusted.
  • Lorenzo They won't be sold just in Beverly Hills - there's a Nieman-Marcus in nearly every big city. When they're finally junked, the transfer case will be first to be salvaged, since it'll be unused.
  • Ltcmgm78 Just what we need to do: add more EVs that require a charging station! We own a Volt. We charge at home. We bought the Volt off-lease. We're retired and can do all our daily errands without burning any gasoline. For us this works, but we no longer have a work commute.
  • Michael S6 Given the choice between the Hornet R/T and the Alfa, I'd pick an Uber.
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