Geneva Auto Show: Daimler Attacks With New A-Class

by Bertel Schmitt

Published: March 6th, 2012

geneva auto show daimler attacks with new a class

“A stands for attack,” pronounced Dieter Zetsche, CEO of Daimler Benz, in Geneva, With a quivering stach, Dr. Z unveiled Daimler’s new attack dog, the new A-Klasse.

It will be a trans-atlantic attack: The new A class hatchback will Daimler’s first compact sold in the United States, Automotive News [sub] says.

The A class should be at dealers in Europe by September. It is expected to go on sale in the United States in 2014.

The car will be sent to attack the BMW 1 series and the Audi A3.

#AClass #BertelSchmitt #Daimler #GenevaAutoShow #Germany

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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2 of 14 comments

Redav on Mar 06, 2012

Normally, this is the type of thing I'd be into, but it's just not doing it for me.

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PJ McCombs on Mar 06, 2012

Looks great compared to the taller, goofier A-Classes that have come before. Probably have an easier time with the Moose Test, too.

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