Junkyard Find: 1979 Jeep Cherokee Golden Eagle

Murilee Martin
by Murilee Martin

Ah, the Malaise Era. By the late 1970s, AMC was on the ropes. The Jeep Cherokee still sold well, however, and the brains in Kenosha decided they’d go for the Acapulco Gold-smoking generation and throw a few square yards of decals on the truck. Golden Eagle!

I had forgotten all about the Golden Eagle, which was a classy trim level for the Cherokee, but the sight of this example in a Denver self-service wrecking yard made me remember how I thought these things were semi-cool as a kid. Going to junkyards in Colorado really gives you a sense of the history of four-wheel-drive vehicles in America; this junkyard has at least four more Malaise Cherokees in stock.

It’s got tape stripes.

It’s got extremely 1970s decals on the doors.

It’s got an AMC 360 under the hood.

It’s got denim seats, complete with jeans-style buttons. Not quite as cool as the Levis Edition Pacer, but still cool.

Most of all, it has a giant angry eagle decal across the hood. It must have been fun to see this thing out the windshield at all times.










Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

More by Murilee Martin

Comments
Join the conversation
2 of 23 comments
  • Cfclark Cfclark on Feb 20, 2012

    For every vehicle, no matter how objectively awful or outdated, there's a club that loves it: Someone let the International Full Size Jeep Association (ifsja.org) know about this one, there's an AMC 360 someone might want!

  • And003 And003 on May 14, 2012

    This article reminds me of the 1978 Jeep Cherokee that Chrysler's Mopar Underground team put together for the gathering of Jeep fans at Moab. The modifications the team installed could easily be used on this Jeep Cherokee.

  • Jkross22 Their bet to just buy an existing platform from GM rather than build it from the ground up seems like a smart move. Building an infrastructure for EVs at this point doesn't seem like a wise choice. Perhaps they'll slow walk the development hoping that the tides change over the next 5 years. They'll probably need a longer time horizon than that.
  • Lou_BC Hard pass
  • TheEndlessEnigma These cars were bought and hooned. This is a bomb waiting to go off in an owner's driveway.
  • Kwik_Shift_Pro4X Thankfully I don't have to deal with GDI issues in my Frontier. These cleaners should do well for me if I win.
  • Theflyersfan Serious answer time...Honda used to stand for excellence in auto engineering. Their first main claim to fame was the CVCC (we don't need a catalytic converter!) engine and it sent from there. Their suspensions, their VTEC engines, slick manual transmissions, even a stowing minivan seat, all theirs. But I think they've been coasting a bit lately. Yes, the Civic Type-R has a powerful small engine, but the Honda of old would have found a way to get more revs out of it and make it feel like an i-VTEC engine of old instead of any old turbo engine that can be found in a multitude of performance small cars. Their 1.5L turbo-4...well...have they ever figured out the oil dilution problems? Very un-Honda-like. Paint issues that still linger. Cheaper feeling interior trim. All things that fly in the face of what Honda once was. The only thing that they seem to have kept have been the sales staff that treat you with utter contempt for daring to walk into their inner sanctum and wanting a deal on something that isn't a bare-bones CR-V. So Honda, beat the rest of your Japanese and Korean rivals, and plug-in hybridize everything. If you want a relatively (in an engineering way) easy way to get ahead of the curve, raise the CAFE score, and have a major point to advertise, and be able to sell to those who can't plug in easily, sell them on something that will get, for example, 35% better mileage, plug in when you get a chance, and drives like a Honda. Bring back some of the engineering skills that Honda once stood for. And then start introducing a portfolio of EVs once people are more comfortable with the idea of plugging in. People seeing that they can easily use an EV for their daily errands with the gas engine never starting will eventually sell them on a future EV because that range anxiety will be lessened. The all EV leap is still a bridge too far, especially as recent sales numbers have shown. Baby steps. That's how you win people over.
Next