By on February 17, 2012

As Porsche prepares to launch yet another product that’s not a sports car, Ferrari has steadfastly ruled out diluting their brand with anything approaching a crossover or a sedan. The closest we’ll ever get is the all-wheel drive FF shooting brake (above).

Ferrari CEO Amadeo Felisa made an explicit statement closing the door on anything that’s not a sports car, telling Automobile’s Georg Kacher “No, Ferrari won’t do a four-door sport sedan. We won’t do a crossover, either. That’s Maserati turf.”

While the Trident brand is saddled with bloated 4-door cars, Ferrari’s future offerings will get lighter and more powerful (thanks to KERS and forced-induction), but the legendary V12 may take a backseat to smaller engines. Felisa thinks that the adoption of V6 engines by Formula 1 will make it more acceptable to install engines with smaller cylinder counts in Ferrari’s future offerings.

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34 Comments on “Ferrari: We Won’t Do Crossovers Or Sedans...”


  • avatar
    psarhjinian

    ”No, Ferrari won’t do a four-door sport sedan. We won’t do a crossover, either. That’s Maserati turf.”

    Wow. Brand-distinct model offerings. What a concept.

  • avatar
    Da Coyote

    Drool.

    I’ll take one – in red, of course.

    Please put it on Obama’s credit card.

    • 0 avatar
      richeffect

      Great Idea!

      Unfortunately, Obama’s current credit card is paid for by me. and you. and him. and her…

    • 0 avatar
      sfdennis1

      Oh no, not yet…no Ferraris for you.

      We’ve still got to pay off the debt from the Republicans’s Fat Cat Millionaires Tax Cuts, AND the trillion dollar tab from the ‘Lies, Lies, Lies and More Lying Us Into Iraq War’ FIRST…’cuz it sure sounds like you’d like to be fiscally responsible, right?

  • avatar
    grzydj

    I think the whole world has accepted the fact that everybody is up for the cash grab that is the SUV market, so go ahead and make an SUV and be done with it already Ferrari.

    • 0 avatar
      srogers

      Ferrari is a brand that has a waiting list for people who need to buy a used Ferrari so that they can go on a waiting list for a new one. If they eventually buy enough of the regular Ferraris, they can go on a waiting list for one of the special models.
      Why screw this up by watering down your brand with SUVs, CUVs or sedans? If Ferrari needs extra cash flow it can always sell a few more ball caps or cuff links.

    • 0 avatar
      psarhjinian

      Ferrari doesn’t need to do that—it’s what they (or rather, Fiat) have Maserati and Alfa-Romeo for. This is not a dumb move, not in the least.

      There is nothing wrong with a company having any number of brands, and each of those brands having a focus. We’re just so used to brands not being focused that we’ve assumed it’s the norm. It isn’t.

      If Ferrari was a stand-alone company and needed cash to finance their “real” cars, then sure, a family truckster would make sense. That’s why Porsche did it (and now, with VW owning much of them, why they should stop).

  • avatar
    Ryoku75

    The back end of this reminds me of the AMC Gremlin.

  • avatar
    dgran

    Thank goodness. At least one manufacturer knows their business and isn’t trying to be all things to all people.

    • 0 avatar
      Byron Hurd

      When you have a massive umbrella like Fiat to handle everything else, you can be one thing to one person.

      Porsche didn’t have that.

      • 0 avatar
        stuki

        The kind of mega exclusive, magical, unappreciable by the uninitiated marketing powering Ferrari is only possible for very limited volume makers, who can then turn around and back their magic up by offloading the costs of their main marketing effort (via virtually unlimited F1 budgets) to a larger organization (Fiat). Come to think of it, it’s like another example of the 99%’ers bankrolling the extravaganzas of the 1%’ers. No wonder the darned things are so fashionable these days :)

    • 0 avatar

      you say “at least one manufacturer knows their business”, yet the cayenne and the panamera are porsche’s top sellers. what point were you trying to make again?
      http://www.businessweek.com/news/2011-03-15/porsche-five-month-profit-triples-on-cayenne-panamera-sales.html

      • 0 avatar
        stuki

        Also, there is little doubt that sports car know-how and sensibilities have made their way into the Panamera. The Cayenne is more of a tuner VW Tuareg, but the Pan is a pretty unique proposition amongst four doors (for good reasons, I guess some would say :) ) I am worried the next gen Pan will basically be a M/AMG Audi A7, though :(

      • 0 avatar
        dgran

        – what point were you trying to make again?

        That Porche has diluted their brand. Their new projects aren’t bad in of themselves, but they are chasing the money. That is what businesses are want to do I understand, but I respect a company like Ferrari that has a clear mission and sticks to it. Ferrari could sell an SUV too, but it would be absurd and everyone knows it. The fact that Porche has pulled it off tells me that they lost the soul of their business well before they added the crossover models.

  • avatar

    Re smaller engines… Dear Ferrari: Your marque’s rep was built on 3-liter V12s. How about some updated ones, maybe not 3 liters but in that direction — small and light high-revving V12 Ferraris instead of these fat overengineered musclecars you’ve been building recently?

    You can do it. And they’ll sell. C’mon, do it.

    • 0 avatar
      srogers

      I think that the “fat overengineered” Ferraris are just that because they have to be to justify the V12 motors. Anyone wanting serious lightweight performance just buys a 458 with its V8.

      I think that Ferrari’s rep was built on building their cars with exotic engineering, not necessarily V12 power. If Ferrari were to use Toyota V6s like the Evora, that would be a problem for their brand, but as long as they’re using what is perceived to be in-house, state of the art solutions to produce exception power density, I think that they’re safe to use 8 or even fewer cylinders.

    • 0 avatar
      stuki

      Using 12 cylinders to sweep 3 liters isn’t exactly the most fuel efficient way of doing things these days. With modern, over square cylinders and big valves, the rpms this would allow for might be able to justify this for hardcore race fans, but then the valve trains would have to be able to keep up and still be somewhat reliable (even a Ferrari needs to start sometimes). Maybe Ducati style desmodromics or something?

      Anyway, most people with big bucks these days live clustered in and around financial centers, where the current fashion is for pretending to care about soda bubbles in the air. The crowd that does that probably couldn’t spell rpm; and impressing them, which is the main goal of probably 90% of Ferrari purchases, is a lot easier if one can reference CO2 efficiency.

      Anyway, Ferrari marketing is so closely tied to F1, that whatever number of cylinders F1 cars use, is instantly acceptable. Never mind what does, and does not, make sense in a road car (boxer engines mounted low and centrally for RWD cars, with dry sumps and exotic, small diameter clutches).

  • avatar
    SunnyvaleCA

    At least Porsche still offers a manual transmission. For me, lack of manual rules out Ferrari as a fun road car (i.e.: “sports car”). Automatics might be fine if your only goal is to get around a racetrack faster, but I drive daily on public streets and want a car that is enjoyable there.

    The car pictured above looks like a front-engine one, too. :-(

  • avatar
    amac

    Good for them. But if they’re really concerned about brand integrity, maybe they should stop slapping their name on cheap headphones and tote bags etc.

  • avatar

    Maybe I’m in the minority but i wouldn’t see a sedan as being detrimental to their image, or even a crossover as long as either one was engineered well enough to earn the Ferrari badge. Their awful badge engineered cell phones, mp3 players and laptops are far worse.

  • avatar
    TonyJZX

    Ferrari have always said… we will make 7,000 cars a year and no more

    Fiat said that the growth for them is in Maserati… we can sell 14,000 or even 28,000 Ferrari engines… they just have to go with the Maserati body.

    Still… i’m sure all those people with cheap Acer Ferrari laptops and other merchandising will fill in those gaps that 7,000 cars can’t…

  • avatar

    Wherein I make fun of Lamborghini/Audi

  • avatar
    ajla

    If Ferrari does make a V6, I hope Sergio lets Lancia use it in one of their vehicles before he decides to shut down the brand or sell it off to China.

    • 0 avatar
      Lampredi

      Selling Lancia to China?! That would be insane, why would Sergio do that? And why China of all countries?

      Better to shut down Lancia than to sell it off. Like Alfa Romeo, it has no raison d’être outside of Fiat Group.

  • avatar
    skor

    Some of you can say what you want, but that would make a fine daily driver. Order it with a Plain Jane exterior, and you’ll be gone before most people even realize what it is.

    I went to the Ferrari website and used the configurator tool to build my dream FF. White exterior without the badges and painted black wheels. I did the interior entirely in “Blu Scuro” leather. Everything: seats, dash, headliner, door panels, rear shelf. No carbon for me.

    Now all I need to do is hit the Powerball. PLEASE, PLEASE, PLEASE…..


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