It wasn’t our intention to inundate you with Buick stories, but sometimes the improbable occurs. Buick has been slowly revealing their new Encore crossover via their Facebook page, and we’ve now been treated to 3 out of 4 photos – enough to discern what the vehicle really looks like (pretty close to what Ed’s photo revealed).
Based on the Sonic platform, the diminutive Encore frankly looks goofy. Where this figures into Buick’s North American product lineup is anyone’s guess. It’s too small to have any appeal as a premium vehicle in America (would a rapper or reality TV star flaunt that thing? Absolutely not). An educated guess would deduce that the Encore was developed with China in mind, and American sales are a bit of an afterthought.
Regional implications aside, the Encore’s reveal campaign follows the annoying trend of car makers slowly revealing their products online via a set of teaser photos. Blogs love them because the “slow burn” allows them to post a stream of photos which help capitalize on the click-based advertising revenue model, and car makers get a “long tail” of publicity for their product. Sometimes the campaigns are agonizingly long (see: Toyota FT-86) to the point where cynicism-induced burnout occurs, other times they are shorter, like with the Encore. Not that a Buick mini-CUV could muster up the enthusiasm needed to sustain a multi-year launch anyways.