By on October 3, 2011

For the first time in 13, yes 13 months, Japanese new car sales registered a small uptick. Small (sukoshi) it is, 1.7 percent, compared to September 2010. And that only, because September 2010 was bloodbath.

When we sang our Sayonara to growth a year ago, we didn’t expect it would be THAT bad: For the 9 months of this year, Japanese car sales are down by a whopping 25.9 percent.  Following data provided by the Japan Automotive Dealer Association. The numbers do not include minivehicles. (Careful when applying the data to minivehicle-heavy makers such as Daihatsu or Suzuki…)

Japan, Sales regular vehicles, September 2011

Manufacturer Sept ’11 Sept ’10 Change FYTD’11 FYTD’10 Change
Daihatsu 333 855 -61.1% 2,137 5,075 -57.9%
Hino 4,514 2,979 51.5% 24,930 22,449 11.1%
Honda 43,422 42,723 1.6% 278,455 394,953 -29.5%
Isuzu 4,583 5,309 -13.7% 30,680 34,724 -11.6%
Lexus 5,770 3,608 59.9% 32,020 27,746 15.4%
Mazda 17,409 16,060 8.4% 112,900 153,708 -26.5%
Mitsubishi 6,479 7,491 -13.5% 42,892 59,359 -27.7%
Mitsubishi Fuso 3,109 2,759 12.7% 18,358 18,727 -2.0%
Nissan 53,427 57,879 -7.7% 338,710 417,521 -18.9%
Subaru 9,074 10,374 -12.5% 56,333 66,424 -15.2%
Suzuki 7,369 5,437 35.5% 58,902 46,085 27.8%
Toyota 131,072 130,135 0.7% 813,592 1,255,509 -35.2%
UD Trucks 1,024 627 63.3% 5,783 6,490 -10.9%
Other 26,205 22,427 16.8% 151,259 144,776 4.5%
Total 313,790 308,663 1.7% 1,966,951 2,653,546 -25.9%

(FYTD: Fiscal Year To Date: Cumulative sales since April)

The Japan Mini Vehicles Association does not have good news: September sales were down 9.1 percent in September, and down 19.9 percent for January – September 2011.

Japan, Sales mini vehicles, September 2011

Manufacturer Sept ’11 Sept ’10 Change YTD’11 YTD’10 Change
Suzuki 46,085 48,684 -5.3% 353,731 445,238 -20.6%
Daihatsu 52,092 60,579 -14.0% 393,318 483,730 -18.7%
Mitsubishi 9,843 11,012 -10.6% 72,966 86,592 -15.7%
Subaru 8,450 9,799 -13.8% 60,475 79,899 -24.3%
Honda 12,091 14,273 -15.3% 96,030 131,226 -26.8%
Mazda 4,950 4,535 9.2% 34,784 42,051 -17.3%
Nissan 14,674 14,404 1.9% 105,837 117,998 -10.3%
Toyota 216 0 216
Other 1 6 -83.3% 29 77 -62.3%
Total 148,402 163,292 -9.1% 1,117,386 1,386,811 -19.4%

(YTD: Year To Date: Cumulative sales since January)

 

Get the latest TTAC e-Newsletter!

6 Comments on “Japan In September 2011: Auto Sales Up. Sukoshi...”


  • avatar

    Is production up to pre-tsunami levels yet? Are Japanese people still not interested in driving? I DEMAND ANSWERS.

  • avatar
    alluster

    Wow. Impressive growth by Lexus. I wonder why Nissan is down though. Is it because Nissan had stellar sales following the tsunami when everyone else was down or could it be, the japanese are punishing them for threatening to move production out and or source more parts from outside japan? oh total sales including mini vehicles are still down though, by 2.1%
    =================================================
    TOTAL 313,790 (+ 1.7)
    Cars 280,379 (+ 0.8)
    Trucks 32,565 (+10.1)
    Toyota Motor 136,842 (+ 2.3)
    - Toyota brand 131,072 (+ 0.7)
    - Lexus* 5,770 (+59.9)
    Nissan Motor 53,427 (- 7.7)
    Honda Motor 43,422 (+ 1.6)
    Mazda Motor 17,409 (+ 8.4)
    Mitsubishi Motors 6,479 (-13.5)
    Suzuki Motor 7,369 (+35.5)
    Fuji Heavy 9,074 (-12.5)
    Imports 33,980 (+13.3)
    *Lexus is the luxury brand of Toyota Motor. Sales in Japan

  • avatar

    Good going, Bertel. Midori no Hibi was surprisingly delightful, given the premise. Oh, wait, where were we… Lexus, right. Well, nobody cares about Lexus :-)


Back to TopLeave a Reply

You must be logged in to post a comment.

Subscribe without commenting

Recent Comments

New Car Research

Get a Free Dealer Quote

Staff

  • Authors

  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Mark Stevenson, Canada
  • Faisal Ali Khan, India