You Can Thank The UAW For A Truck Nobody Wants
Mid sized pickups allegedly were left for dead. Automotive News’ Product Editor Rick Kranz even accused Honda of “abandoning” its Ridgeline pickup. Now, the unloved segment is being resuscitated by – General Motors. And the UAW.
“A variety of moves in the past week indicate General Motors Co. isn’t carving any headstones, after all. GM hasn’t said anything definitive lately about the fate of the midsize Chevrolet Colorado and GMC Canyon nameplates, seeing how their assembly plant in Shreveport, LA is scheduled to close in mid-2012. But GM doesn’t have to, as it’s all but said a new midsize pickup is coming. And it’ll no emerging-market leftover – it looks magnificent and will be built in the U.S.”
Edmunds thinks that a concept version of a new midsize pickup shown at the Frankfurt auto show soon ”is the trial balloon for the next-generation Colorado/Canyon in the U.S.” The source? The UAW labor contract. Edmunds writes:
“The UAW’s summary of the contract provisions said matter-of-factly that GM’s commitments to new products to be built in the U.S. include (at its Wentzville, MO, assembly plant), “full shift added and new mid-size truck program.”
Edmunds calls it a “a notable strategic gamble given the segment’s astounding sales decline.” No kidding, as the graph above vividly illustrates.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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- Calrson Fan I predict this won't sell any better than the F150 Lightening. People with money to burn will buy it for the "hey look what I got" factor. They'll tire of it quickly once they have shown it to friends & family and then sell or trade in at a huge loss. It will be their first and last EV PU truck until the technology & charging infrastructure matures.
- Carson D There is a story going around that a man who bought a new Tundra was contacted by his insurance company because his son's phone had paired with his infotainment system, and the insurance company added his son to his policy as a result. If Toyota is cooperating with insurance companies, one might think that they're doing so in order to get lower rates for their vehicles as a selling feature. Spying on your customers and ratting them out to insurance companies is not a selling feature. I know of one sale that it has already cost them.
- Chris P Bacon "Needs a valve replaced" and has a cracked windshield, which would be a problem if you live in a state with an annual safety inspection. Based on the valve alone, it's overpriced. If those issues were corrected, it might be priced about right to be a cheap ride until something bigger broke. It's probably a $500 car in current condition.
- SilverHawk Being a life-long hobby musician, I have very eclectic tastes in music. 2 of my vehicles have a single-disk cd player, so that's how I keep my sanity on the road.
- Golden2husky So the short term answer is finding a way to engage the cloaking device by disabling your car's method of transmitting data. Thinking out loud here - would a real FSM show the location of the module and antenna...could power be cut to that module? I'm assuming that OTA updates would not occur but I wonder what else might be affected...I have no expectations of government help but frankly that is exactly what is required here. This is a textbook case where the regulatory sledgehammer is the only way to be sure.
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The 4x8 sheet of drywall comments make me laugh. I wonder how many suburban White Collar types use their truck bed for anything other than the Golden Retriever and the occasional barbeque grill. I've hauled plenty of plywood, drywall and 2x4's in my 79 Chevy short bed (6 ft bed), my 2000 Frontier (5 1/2ft)and my 2006 Frontier Crew Cab (5 ft). The tailgate stays down - big deal. I see plenty of Frontiers and Tacomas out there. Far too many for being a "dead" segment. These are modern powerful midsize pickups with excellent V6 engines. The Nissan 4.0 VQ truck engine is awesome. Ford's Ranger V6 offerings, although reliable, are outdated. The Colorado would have actually been better off with the old push-rod 4.3 rather than the underpowered 5-cylinder. And who designed that fugly Colorado Fisher-Price style dashboard...
As said it before and I'll say it again: I bought a V8 Dodge Dakota Quad Cab for one reason - it was "right sized". I had a Ranger (Extra Cab Splash) and the V6 didn't have the power to tow my boat. Gas mileage with the Ford 4.0l V6 was the same as the Dodge 4.7l V8, a laughable 13 mpg. The big difference being that the Dodge has no trouble pulling my boat. My truck fits (just barely) into my two car garage, I don't want a bigger truck regardless of price/power. I can't be the only one that feels this way, but based on sales of the F150 it appears so. I'd love a Dakota size truck with a small-ish diesel, you know the same kind the rest of the world uses every day. The full-size truck is an America-only thing, kind of like the soccer mom luxury SUV/CUV. Gas mileage is slowly reversing this trend as people realize they can fill 95% of their needs with a 70% smaller vehicle. However I think something special needs to hit the market place to trigger a shift in thinking. Kind of like how the Mini got people into smaller cars and how hatchbacks are making a much over due comeback. The compact truck market is out there, but it lacks a "halo" vehicle to generate any buzz... now a Jeep pickup based on the 4 door Wrangler might be the just ticket.