Europe in August 2011: Up.
After a 2 percent decline in July, registrations of new passenger cars were up a solid 7.7 percent in August. This according to data provided by Europe’s manufacturer association ACEA. Eight months into the year, 8,888,793 new cars were registered in the EU, or 1.3 percent less than in the same period a year ago.
New EU registrations totaled 753,709 in August. Most markets expanded, including the volume markets. Germany is up a whopping 18.3 percent, the UK is up 7.3 percent, Spain is up 5.9 percent, France is up 3.1 percent, even Italy is up 1.5 percent.
Even ailing Greece is up 1.8 percent.
In the manufacturer department, the Volkswagen Group could lift its market share to 25.4 percent in August, more than double the share of #2 PSA Group ( 12 percent).
GM lost a little market share. Ford gained. Fiat is deteriorating badly to a 5.9 percent share in August.
August %ShareUnitsUnits% Chg’11’10’11’1011/10ALL BRANDS**753,709700,002+7.7VW Group25.423.9191,487167,407+14.4PSA Group12.012.990,45490,563-0.1RENAULT Group9.210.269,34371,544-3.1GM Group8.48.562,93759,825+5.2FORD7.87.058,59448,869+19.9FIAT Group5.96.844,37447,669-6.9BMW Group6.25.046,90334,888+34.4DAIMLER5.14.838,21433,394+14.4TOYOTA Group4.14.731,16832,929-5.3NISSAN3.02.822,72219,728+15.2HYUNDAI3.53.226,05922,358+16.6KIA2.42.118,05914,545+24.2VOLVO CAR CORP.1.41.210,7118,556+25.2SUZUKI1.21.69,33111,026-15.4HONDA0.91.26,4998,311-21.8MAZDA0.91.47,1399,888-27.8MITSUBISHI0.91.06,5586,917-5.2JAGUAR LAND ROVER Group0.30.42,5902,903-10.8OTHER**1.41.210,5678,682+21.7 January – Aug 2011 %ShareUnitsUnits% Chg’11’10’11’1011/10ALL BRANDS**8,888,7939,009,119-1.3VW Group23.121.32,055,2331,915,589+7.3PSA Group13.013.81,157,0881,243,475-6.9RENAULT Group9.610.5851,822950,198-10.4GM Group8.78.5776,862763,499+1.8FORD8.08.3712,297746,538-4.6FIAT Group7.48.3654,582748,068-12.5BMW Group5.85.1514,201462,930+11.1DAIMLER4.94.7434,049421,604+3.0TOYOTA Group3.94.2348,190381,295-8.7NISSAN3.32.9296,362258,070+14.8HYUNDAI2.92.6254,819233,491+9.1KIA2.01.9175,806169,504+3.7VOLVO CAR CORP.1.81.5156,588137,554+13.8SUZUKI1.31.4111,119123,203-9.8HONDA1.01.391,760118,785-22.8MAZDA1.01.389,692119,225-24.8MITSUBISHI0.80.772,16558,866+22.6JAGUAR LAND ROVER Group0.60.756,50460,646-6.8OTHER**0.91.179,65496,580-17.5Complete data in number-crunching friendly Excel format can be downloaded here.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Ford did well only for August. They lost 34,000 sales for the year, more than Toyota which lost 33,000 sales, while GM gained 13,000. Honda lost 27,000 sales and has just 1% of the market. One has to wonder if they will pull out of EU given how persistently high the Yen has been.
Whatever Ford does, GM is ahead of them.