Best Selling Cars Around The Globe: In Cuba, Hyundais Are For The People, Geelys For The Government

Matt Gasnier
by Matt Gasnier

After Argentina, Brazil and Mexico, we are back in the Americas this weekend, but we’ll go off at sea into the Caribbean islands to visit embargoed Cuba. Yes, I know you were waiting with trepidation to know which cars our Cuban friends are most fond of…

Now if you already know everything about the cars that roam the streets of La Habana, that’s ok, there are 154 other countries to explore in my blog, so go grab a beer and get into it!

The Cuban car market is one of the most emblematic in the world and its structure is a fascinating testimony of the country’s last 60 years history. No official car sales figures are available for Cuba, so this is the result of a thorough cooperation with mi amigo YouTube, watching hours of footage of the streets of Cuba.

The Cuban car history can be divided in 4 very distinct periods:

1. Pre-Revolution: America! America!

Cuba is famous for its 1950′s vintage American cars, 60,000 of which are still in circulation in the country. They are relics of the pre-revolutionary period and the reason why there are still so many around is that only people who bought a car before the 1959 revolution or those who afterward were granted the right to purchase one for personal or political achievements actually own their vehicles.

It is therefore relatively difficult to acquire a new car, so owners tend to stick with their cars for decades, more than 50 years in case of the ‘yank tanks’, the vintage American cars. (Cuban readers please jump in to add any correction or precision to this!)

2. From USSR with love

However these emblematic Pontiacs and Oldsmobile are now outnumbered in Cuban streets by over 100,000 Lada 2105s, the most visible legacy of the country’s Cold War alliance with the Soviet Union. Ladas are virtually everywhere and specially favored by taxi companies.

Another legacy of Cuba’s close alliance with the Eastern Bloc is the strength of the Czech brand Skoda in the country. Many Skoda Fabias can be seen in the streets, as passenger cars, taxis and rental cars.

3. Cuba likes South Korea better

More recently, Hyundai seems to have reaped the title of best-selling brand in Cuba. Hyundais are especially successful with rental car companies that have been booming with the increase in tourism activity in the country. The Hyundai Accent is very likely to be the best-selling car in Cuba at the moment, with the Hyundai i10 and Santro also doing extremely well.

4. Cuba’s Chinese government ties

Lastly in 2009, the Cuban government and police have started replacing their Ladas with Geely CK’s, symbolizing Cuba’s recent closer ties with China, with as much as 1,500 units imported during the first half of 2009.

Here is a link to a very interesting article from Reuters detailing the arrival of Geely in Cuba.

Matt Gasnier, based in Sydney, Australia, runs a blog named Best Selling Cars, dedicated to counting cars all over the world.

Matt Gasnier
Matt Gasnier

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  • Joeaverage Joeaverage on Oct 27, 2011

    Watched a movie on Netflix called "YankTanks". Very entertaining. Jeremy Clarkson did an episode of "Motorworld" on Cuba. ALSO very interesting.

  • Roberto Esponja Roberto Esponja on Dec 19, 2014

    "There is absolutely no good goddamned reason at all that we should still have a trade Embargo with Cuba." Gee, only the fact that EVERYTHING that was of US property in Cuba got nationalized by the same guys’ regime that Obama has now given a new lease on life. And they, in return, have not had to concede a SINGLE thing. Nothing.

  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
  • Keith Most of the stanced VAGS with roof racks are nuisance drivers in my area. Very likely this one's been driven hard. And that silly roof rack is extra $'s, likely at full retail lol. Reminds me of the guys back in the late 20th century would put in their ads that the installed aftermarket stereo would be a negotiated extra. Were they going to go find and reinstall that old Delco if you didn't want the Kraco/Jenson set up they hacked in?
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