Tomorrow, Pangda Will Walk The Line In Trollhttan

Bertel Schmitt
by Bertel Schmitt

“Based on the information we have, it looks like we will start up production tomorrow,” Saab spokeswoman Gunilla Gustavs told Reuters today. That’s called a double hedge in the propaganda business.

But based on the information TTAC has, it looks like production will indeed take place on Friday. On Friday, an important visitor will come to Trollhättan: Pangda Chief Executive Pang Qinghua, with entourage. Today, Pang is in Stockholm for a chit-chat with Enterprise Minister Maud Olofsson and the Swedish debt office. Their goodwill is needed to admit Pangda as an investor in Saab. And the Minister has a busy schedule …

On Tuesday, Minister Olofsson gave an audience to Vladimir Antonov. He might as well have stayed at home. According to The Local, Olofsson was noncommittal to the max after the meeting. “It was a good meeting. Always good to meet people about which so much has been written,” Maud Olofsson said, perfecting the art of false praise.

In the end, she told Antonov that as much as she would want to help him, her hands are tied, “we are waiting on GM and EIB.” That earned Olofsson the title “Ms. Awfulson” and “unable to organise a p*ss-up in a brewery” in The Local’s comment section.

Let’s see what gems will emerge from today’s meeting with Pangda. Ms Awfulson’s representative Hakan Lindberg already downplayed the meeting as “kind of courtesy call. It will probably be a fairly short meeting.” Olofsson’s press secretary Johanna Martin reiterated the “courtesy call. ”

Tomorrow, Saab’s new Chinese partners will be in Trollhättan, and it will be important that the lines are running – if only for a day. Don’t want to leave a bad first impression.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Richard Sandall Richard Sandall on May 26, 2011

    It will be the same car coming down the line 100 times which Saab had previously secretly take all the parts off it to feed it down the line again and again. Once the Pangda Chinese realise this they will probably run away screaming from Trollhatten as quickly as Hawtai did as even Antonov's money can't fix this money hole.

  • CW CW on May 26, 2011

    "Once again, accusations of bias serve only to conceal an intellectual bankruptcy, a disdain for open, honest discussion and a bunker mentality that does neither Saab, nor the public any favors" Can I quote you on that in relation to your story about the ownership of SaabsUnited? Nice formulation of what you tried to do in that piece ;-)

  • MaintenanceCosts I wish more vehicles in our market would be at or under 70" wide. Narrowness makes everything easier in the city.
  • El scotto They should be supping with a very, very long spoon.
  • El scotto [list=1][*]Please make an EV that's not butt-ugly. Not Jaguar gorgeous but Buick handsome will do.[/*][*] For all the golf cart dudes: A Tesla S in Plaid mode will be the fastest ride you'll ever take.[/*][*]We have actual EV owners posting on here. Just calmly stated facts and real world experience. This always seems to bring out those who would argue math.[/*][/list=1]For some people an EV will never do, too far out in the country, taking trips where an EV will need recharged, etc. If you own a home and can charge overnight an EV makes perfect sense. You're refueling while you're sleeping.My condo association is allowing owners to install chargers. You have to pay all of the owners of the parking spaces the new electric service will cross. Suggested fee is 100$ and the one getting a charger pays all the legal and filing fees. I held out for a bottle of 30 year old single malt.Perhaps high end apartments will feature reserved parking spaces with chargers in the future. Until then non home owners are relying on public charge and one of my neighbors is in IT and he charges at work. It's call a perk.I don't see company owned delivery vehicles that are EV's. The USPS and the smiley boxes should be the 1st to do this. Nor are any of our mega car dealerships doing this and but of course advertising this fact.I think a great many of the EV haters haven't came to the self-actualization that no one really cares what you drive. I can respect and appreciate what you drive but if I was pushed to answer, no I really don't care what you drive. Before everyone goes into umbrage over my last sentence, I still like cars. Especially yours.I have heated tiles in my bathroom and my kitchen. The two places you're most likely to be barefoot. An EV may fall into to the one less thing to mess with for many people.Macallan for those who were wondering.
  • EBFlex The way things look in the next 5-10 years no. There are no breakthroughs in battery technology coming, the charging infrastructure is essentially nonexistent, and the price of entry is still way too high.As soon as an EV can meet the bar set by ICE in range, refueling times, and price it will take off.
  • Jalop1991 Way to bury the lead. "Toyota to offer two EVs in the states"!
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