Supposedly, the Chinese car market is doomed and has crashed into its Limits of Growth. Not so, says Audi. China has turned into Audi’s largest single market, says Automobilwoche [sub], bigger than Germany. By the end of April, Audi had sold 78,487 Audis in Germany. How many were sold in China?
87,788 Audis changed hands in China in the first four months of the year. While others worry whether the Chinese market will fall 10 percent or grow 7.4 percent, Audi China chief Dietmar Voggenreiter wrote a plus of 20 percent for Audi into his business plan. And knowing my German friends, they never write anything into their business plan they are not absolutely sure they have already as good as achieved. The reason for Voggenreiter’s optimism sits in the north of China.
The Audi plant in frigid Changchun had been capacity constrained for a while. There are more buyers than cars. This year, the capacity of the plant will be increased by 50 percent to 300,000 units per year.
Last year, Audi sold 227,938 cars in China (made-in-China and imported). In the same year, Audi sold just a few more in Germany, 229,157.