By on May 30, 2011

Supposedly, the Chinese car market is doomed and has crashed into its Limits of Growth. Not so, says Audi. China has turned into Audi’s largest single market, says Automobilwoche [sub], bigger than Germany. By the end of April, Audi had sold 78,487 Audis in Germany. How many were sold in China?

87,788 Audis changed hands in China in the first four months of the year. While others worry whether the Chinese market will fall 10 percent or grow 7.4 percent, Audi China chief Dietmar Voggenreiter wrote a plus of 20 percent for Audi into his business plan. And knowing my German friends, they never write anything into their business plan they are not absolutely sure they have already as good as achieved. The reason for Voggenreiter’s optimism sits in the north of China.

The Audi plant in frigid Changchun had been capacity constrained for a while. There are more buyers than cars. This year, the capacity of the plant will be increased by 50 percent to 300,000 units per year.

Last year, Audi sold 227,938 cars in China (made-in-China and imported). In the same year, Audi sold just a few more in Germany, 229,157.

Get the latest TTAC e-Newsletter!

5 Comments on “China Becomes Audi’s Largest Market...”


  • avatar
    Tstag

    Considering Audi make cars there then is this actually a surprising result? This is JLR’s second biggest market already and they don’t even have a car factory there! If I were Germany’s big 3 I’d be looking at JLR’s numbers and worrying. When JLR open their car factory then suddenly China’s well off will be able to buy premium SUV’s from the best 4 x 4 maker by far!

  • avatar
    Robert Schwartz

    Of course Audi is going to do better in a market where people have had no experience of owning Audis.

    • 0 avatar
      slowtyper

      Haha … government officials couldn’t care less because every year they have budget to refresh their fleet and the single biggest reason why Audi is doing so much better than other makes in China is because the Communist Party has chosen it since early ’90s.

  • avatar
    Davekaybsc

    No experience owning Audis huh? So the fact that they’ve been there since 1988, and they’ve sold over a million cars there, you’d describe that as “no experience”?

    I guess that’s what happens without a fake news ratings grab.


Back to TopLeave a Reply

You must be logged in to post a comment.

Subscribe without commenting

Recent Comments

  • Re: Ask Jack: Prius Inter Pares

    jpolicke - This predicament only makes me wonder once more why, unless one has a business upon which you can dump the payments as an expense, does anyone lease a car?
  • Re: Ask Jack: Prius Inter Pares

    highdesertcat - srh, regardless of the costs, Leasing is an excellent solution for some people, especially the aged who don’t put a lot of miles on their vehicle. A...
  • Re: Chart Of The Day: Buick’s Fast Fall And Steady Rise

    Fred - If the chart is all I have to go on, then it looks like Buick customers moved to Lexus. So maybe they thought hey Toyota quality and Lexus...
  • Re: Ask Jack: Prius Inter Pares

    srh - Yes, when I first saw that, it made me re-think the idea of leasing. 100K miles over for $25? Sign me up. But the more reasonable assumption seems to be that he meant...
  • Re: Chart Of The Day: 8 Years A Slave

    JD23 - “1. Pay in cash by taking the $35,000 from an ongoing 18% income stream thereby losing $22,500 in compounded interest over 36 months or” If I had a...
  • Re: Chart Of The Day: Buick’s Fast Fall And Steady Rise

    Fred - Why don’t my posts get deleted? I have no problems with this site.
  • Re: Ask Jack: Prius Inter Pares

    VoGo - I must have missed something, because the right answer seems straightforward. The wife likes her Prius. Let her drive it as much as she likes. Buy it out at the end of...
  • Re: Chart Of The Day: Buick’s Fast Fall And Steady Rise

    thornmark - It has done well as really the only entrant in that submarket. Yet, the Encore is dire – slow and lousy mpg – CR got 23...
  • Re: Ask Jack: Prius Inter Pares

    JD23 - That was supposed to be $0.00025 per mile. Apparently, I can’t type either.
  • Re: Chart Of The Day: 8 Years A Slave

    WaftableTorque - As a financial planner out in Edmonton, I see a demographic reasons for higher debt loads. For someone in their 20’s and 30’s, it’s...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributing Writers

  • Jack Baruth, United States
  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Vojta Dobes, Czech Republic
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Mark Stevenson, Canada
  • Cameron Aubernon, United States
  • J Emerson, United States