US Sales In March: Up, Up, Up

Edward Niedermeyer
by Edward Niedermeyer

March sales are coming in, and it looks to have been another month of steady growth for the US market. GM’s “core brand” sales were up 11 percent, Chrysler enjoyed a 31% increase in volume, while Ford’s sales grew 19 percent. For only the second time since 1998, Ford beat GM’s overall volume by 5,674. Meanwhile, Nissan recorded its strongest monthly sales in its history in the US market, and at came within 589 units of topping Chrysler’s volume. Honda’s sales rose 19 percent last month. Hit the jump for a developing table, and check back in for more sales data as it becomes available.

AutomakerMarch 2011March 2010Pct. chng.3 month

20113 month

2010Pct. chng.BMW Group*26,42621,71222%65,09055,17718%BMW division20,29518,06012%52,61746,32314%Mini6,0873,61069%12,3418,72841%Rolls-Royce44425%1321265%BMW Group*26,42621,71222%65,09055,17718%Chrysler Group LLC121,73092,62331%286,950234,21523%Chrysler Division20,46319,7804%42,79647,148–9%Dodge44,10229,50650%101,97782,43424%Dodge/Ram67,61248,45040%158,801123,62029%Fiat500––%500––%Jeep33,15524,39336%84,85363,44734%Ram23,51018,94424%56,82441,18638%Chrysler Group LLC121,73092,62331%286,950234,21523%Daimler AG**22,97620,70711%57,27751,98410%Maybach56–17%1518–17%Mercedes-Benz22,54620,02413%55,99550,56911%Smart USA425677–37%1,2671,397–9%Daimler AG**22,97620,70711%57,27751,98410%Ford Motor Co.***212,295183,42516%495,508441,70812%Ford division203,794159,00928%475,253381,86825%Ford/Lincoln/Mercury212,295178,18819%495,508427,70216%Lincoln8,5018,693–2%20,00722,410–11%Mercury–10,486–100%24823,424–99%Volvo–5,237–100%–14,006–100%Ford Motor Co.***212,295183,42516%495,508441,70812%General Motors****206,621188,01110%592,546475,85925%Buick15,66312,95421%44,73932,13639%Cadillac12,16411,6395%40,51329,35238%Chevrolet148,197132,88912%416,505337,78523%GMC30,59727,38912%90,78968,61932%Hummer–294–100%–855–100%Pontiac–109–100%–582–100%Saab–––%–606–100%Saturn–2,737–100%–5,924–100%General Motors****206,621188,01110%592,546475,85925%Honda (American)†133,650108,26224%307,978256,41220%Acura12,61111,7228%31,36827,79313%Honda Division121,03996,54025%276,610228,61921%Honda (American)†133,650108,26224%307,978256,41220%Hyundai Group††106,05277,52437%247,394188,20531%Hyundai division61,87347,00232%142,620111,50928%Kia44,17930,52245%104,77476,69637%Hyundai Group††106,05277,52437%247,394188,20531%Jaguar Land Rover4,3153,70916%10,7689,09118%Jaguar874893–11%2,5012,3755%Land Rover3,4412,72626%8,2676,71623%Jaguar Land Rover4,3153,70916%10,7689,09118%Maserati2001896%47339420%Maserati2001896%47339420%Mazda30,90523,19333%64,55955,94115%Mazda30,90523,19333%64,55955,94115%Mitsubishi7,5605,43439%20,16713,62348%Mitsubishi7,5605,43439%20,16713,62348%Nissan†††121,14195,46827%285,358228,22925%Infiniti11,2879,94214%27,83623,69418%Nissan Division109,85485,52628%257,522204,53526%Nissan†††121,14195,46827%285,358228,22925%Porsche2,5881,90536%7,0075,22234%Porsche2,5881,90536%7,0075,22234%Saab Cars North America‡830133524%2,0691331456%Saab Cars North America‡830133524%2,0691331456%Subaru26,91623,78513%67,45757,49417%Subaru26,91623,78513%67,45757,49417%Suzuki2,4972,24611%6,7025,66118%Suzuki2,4972,24611%6,7025,66118%Toyota‡‡176,222186,863–6%433,924385,68613%Lexus20,68220,2192%47,35649,523–4%Scion5,5403,51158%12,7599,57333%Toyota division150,000163,133–8%373,809326,59015%Toyota/Scion155,540166,644–7%386,568336,16315%Toyota‡‡176,222186,863–6%433,924385,68613%Volkswagen‡‡‡37,13130,86820%92,74179,90916%Audi9,8188,58914%25,38321,31519%Bentley1371315%3203113%VW division27,17622,14823%67,03858,28315%Volkswagen‡‡‡37,13130,86820%92,74179,90916%Volvo Cars North America‡‡‡‡6,369––%15,440––%Volvo Cars North America‡‡‡‡6,369––%15,440––%Other (estimate)2442411%7327103%TOTAL1,246,6681,066,29817%3,060,1402,545,65320%

Data Courtesy: Automotive News March sales are coming in, and it looks to have been another month of steady growth for the US market. GM’s “core brand” sales were up 11 percent, Chrysler enjoyed a 31% increase in volume, while Ford’s sales grew 19 percent. For only the second time since 1998, Ford beat GM’s overall volume by 5,674. Meanwhile, Nissan recorded its strongest monthly sales in its history in the US market, and at came within 589 units of topping Chrysler’s volume. Honda’s sales rose 19 percent last month. Hit the jump for a developing table, and check back in for more sales data as it becomes available.

AutomakerMarch 2011March 2010Pct. chng.3 month

20113 month

2010Pct. chng.BMW Group*26,42621,71222%65,09055,17718%BMW division20,29518,06012%52,61746,32314%Mini6,0873,61069%12,3418,72841%Rolls-Royce44425%1321265%BMW Group*26,42621,71222%65,09055,17718%Chrysler Group LLC121,73092,62331%286,950234,21523%Chrysler Division20,46319,7804%42,79647,148–9%Dodge44,10229,50650%101,97782,43424%Dodge/Ram67,61248,45040%158,801123,62029%Fiat500––%500––%Jeep33,15524,39336%84,85363,44734%Ram23,51018,94424%56,82441,18638%Chrysler Group LLC121,73092,62331%286,950234,21523%Daimler AG**22,97620,70711%57,27751,98410%Maybach56–17%1518–17%Mercedes-Benz22,54620,02413%55,99550,56911%Smart USA425677–37%1,2671,397–9%Daimler AG**22,97620,70711%57,27751,98410%Ford Motor Co.***212,295183,42516%495,508441,70812%Ford division203,794159,00928%475,253381,86825%Ford/Lincoln/Mercury212,295178,18819%495,508427,70216%Lincoln8,5018,693–2%20,00722,410–11%Mercury–10,486–100%24823,424–99%Volvo–5,237–100%–14,006–100%Ford Motor Co.***212,295183,42516%495,508441,70812%General Motors****206,621188,01110%592,546475,85925%Buick15,66312,95421%44,73932,13639%Cadillac12,16411,6395%40,51329,35238%Chevrolet148,197132,88912%416,505337,78523%GMC30,59727,38912%90,78968,61932%Hummer–294–100%–855–100%Pontiac–109–100%–582–100%Saab–––%–606–100%Saturn–2,737–100%–5,924–100%General Motors****206,621188,01110%592,546475,85925%Honda (American)†133,650108,26224%307,978256,41220%Acura12,61111,7228%31,36827,79313%Honda Division121,03996,54025%276,610228,61921%Honda (American)†133,650108,26224%307,978256,41220%Hyundai Group††106,05277,52437%247,394188,20531%Hyundai division61,87347,00232%142,620111,50928%Kia44,17930,52245%104,77476,69637%Hyundai Group††106,05277,52437%247,394188,20531%Jaguar Land Rover4,3153,70916%10,7689,09118%Jaguar874893–11%2,5012,3755%Land Rover3,4412,72626%8,2676,71623%Jaguar Land Rover4,3153,70916%10,7689,09118%Maserati2001896%47339420%Maserati2001896%47339420%Mazda30,90523,19333%64,55955,94115%Mazda30,90523,19333%64,55955,94115%Mitsubishi7,5605,43439%20,16713,62348%Mitsubishi7,5605,43439%20,16713,62348%Nissan†††121,14195,46827%285,358228,22925%Infiniti11,2879,94214%27,83623,69418%Nissan Division109,85485,52628%257,522204,53526%Nissan†††121,14195,46827%285,358228,22925%Porsche2,5881,90536%7,0075,22234%Porsche2,5881,90536%7,0075,22234%Saab Cars North America‡830133524%2,0691331456%Saab Cars North America‡830133524%2,0691331456%Subaru26,91623,78513%67,45757,49417%Subaru26,91623,78513%67,45757,49417%Suzuki2,4972,24611%6,7025,66118%Suzuki2,4972,24611%6,7025,66118%Toyota‡‡176,222186,863–6%433,924385,68613%Lexus20,68220,2192%47,35649,523–4%Scion5,5403,51158%12,7599,57333%Toyota division150,000163,133–8%373,809326,59015%Toyota/Scion155,540166,644–7%386,568336,16315%Toyota‡‡176,222186,863–6%433,924385,68613%Volkswagen‡‡‡37,13130,86820%92,74179,90916%Audi9,8188,58914%25,38321,31519%Bentley1371315%3203113%VW division27,17622,14823%67,03858,28315%Volkswagen‡‡‡37,13130,86820%92,74179,90916%Volvo Cars North America‡‡‡‡6,369––%15,440––%Volvo Cars North America‡‡‡‡6,369––%15,440––%Other (estimate)2442411%7327103%TOTAL1,246,6681,066,29817%3,060,1402,545,65320%

Data Courtesy: Automotive News


Edward Niedermeyer
Edward Niedermeyer

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  • JLGOLDEN Enormous competition is working against any brand in the fight for "luxury" validation. It gets murky for Cadillac's image when Chevy, Buick, and GMC models keep moving up the luxury features (and price) scale. I think Cadillac needs more consistency with square, crisp designs...even at the expense of aerodynamics and optimized efficiency. Reintroduce names such as DeVille, Seville, El Dorado if you want to create a stir.
  • ClipTheApex I don't understand all of the negativity from folks on this forum regarding Europeans. Having visited the EU multiple times across different countries, I find they are very much like us in North America-- not as different as politicians like to present them. They all aren't liberal "weenies." They are very much like you and me. Unless you've travelled there and engaged with them, it's easy to digest and repeat what we hear. I wish more Americans would travel abroad. When they return, they will have a different view of America. We are not as perfect or special as we like to believe. And no, many Europeans don't look up to America. Quite the opposite, actually.
  • Dwford Let's face it, Cadillac is planning minimal investment in the current ICE products. Their plan is to muddle through until the transition to full EV is complete. The best you are going to get is one more generation of ICE vehicles built on the existing platforms. What should Cadillac do going forward? No more vehicles under $50k. No more compact vehicles. Rely on Buick for that. Many people here mention Genesis. Genesis doesn't sell a small sedan, and they don't sell a small crossover. They sell midsize and above. So should Cadillac.
  • EBFlex Sorry BP. They aren’t any gaps
  • Bd2 To sum up my comments and follow-up comments here backed by some data, perhaps Cadillac should look to the Genesis formula in order to secure a more competitive position in the market. Indeed, by using bespoke Rwd chassis, powertrains and interiors Genesis is selling neck and neck with Lexus while ATPs are 15 to 35% higher depending on the segment you are looking at. While Lexus can't sell Rwd sedans, Genesis is outpacing them 2.2 to 1.Genesis is an industry world changing success story, frankly Cadillac would be insane to not replicate it for themselves.
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