A Glimpse Of Nissan's Next Design Direction

Edward Niedermeyer
by Edward Niedermeyer

Possibly in hopes of reminding the assembled writers that the Nissan Murano CrossCabriolet is not the future of the brand’s design, part of the CC launch was spent at Nissan Design North America where we were shown a clay model representing some of the design cues that could appear on future Nissan sedans. The designer we spoke to was careful to point out that this is neither an official concept nor “the next Altima,” but rather an exploration of the evolving Nissan design language. For example, the Z-car’s “boomerang” taillights, which have spread to vehicles like the Maxima, Juke and Murano CC are now found in the headlights of this unfinished clay model. The “J-line” kick-up where the beltline meets the C-pillar is also on display. Otherwise, there are also some unusually organic, flowing forms that have yet to debut on a production Nissan. I’m not sure this next-generation design answers all the questions floating around about the Nissan brand, but it’s an interesting look at the direction Nissan design is headed.




Edward Niedermeyer
Edward Niedermeyer

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  • Akitadog Akitadog on Mar 08, 2011

    I see the next Sentra in that clay model. Good thing the Sentra is not something I would consider for my next car.

  • Anchke Anchke on Mar 08, 2011

    As nearly everyone else said, Nissan's "new design direction" looks a lot like eveyone else's new design direction. Yes, at 70 mph, this "fluid" design may offer welcome aerodynamic advantages, but what about in towns, around suburbia and in mall parking lots where better visibility would be advantageous? Also, the steeply raked windshield that seems to be gaining in design popularity is reflective, glary, fogs under some conditions and requires a contortionist to keep clean on the inside. Aerodynamics isn't the only functional characteristic that bears watching.

  • 3SpeedAutomatic I'd like to see a sedan:[list][*]boxy in shape, avoid the windshield at a 65º angle BS[/*][*]tall greenhouse, plenty of headroom to sit straight up in the back seat[/*][*]V8, true dual exhaust, sans turbo, gobs of torque[/*][*]rear wheel drive, fully independent suspension, accommodate a stretched wheel base (livery service would go nuts)[/*][*]distinctive, tasteful colors (black, navy blue, claret, etc.)[/*][*]more substance, less flash on dashboard[/*][*]limited 5 yr run, get it while you can before the EPA shuts you down[/*][/list]
  • Bd2 Mark my words : Lexus Deathwatch Part 1, the T24 From Hell!
  • Michael S6 Cadillac is beyond fixing because of lack of investment and uncompetitive products. The division and GM are essentially held afloat by mega size SUV (and pick up truck GM) that only domestic brainwashed population buys. Cadillac only hope was to leapfrog the competition in the luxury EV market but that turned out disastrously with the botches role out of the Lyriq which is now dead on arrival.
  • BlackEldo I'm not sure the entire brand can be fixed, but maybe they should start with the C pillar on the CT5...
  • Bd2 To sum up my comments and follow-up comments here backed by some data, perhaps Cadillac should look to the Genesis formula in order to secure a more competitive position in the market. Indeed, by using bespoke Rwd chassis, powertrains and interiors Genesis is selling neck and neck with Lexus while ATPs are 15 to 35% higher depending on the segment you are looking at. While Lexus can't sell Rwd sedans, Genesis is outpacing them 2.2 to 1. Genesis is an industry world changing success story, frankly Cadillac would be insane to not replicate it for themselves.
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