Everybody, please say hi to Matt Gasnier, our newest TTAC contributor. Matt has a strange car fetish: He counts them. Out of Sydney, Australia, Matt runs a blog named Best Selling Cars. If your want to know what cars sell best in Austria to Zimbabwe, Best Selling Cars is the go to site. What cars do Afghanistan and Sudan have in common? The Hilux. Which car is most popular in Sweden? It’s not a Swedish car. Matt will grace TTAC regularly from now on. He wanted to know where he should start. My answer: “Wherever.”
Said Matt: “Why don’t I start with A.” – ED
Most of the car world is either still recovering from the GFC gloom or is suffering the hangover of a couple of artificially boosted years. Only a few countries are at their highest levels ever. Among them China and Brazil (doh!) but little do people know that Argentina also belongs to this super-exclusive club.
In 2010, 662,591 new cars changed hands in the country, up 29 percent on 2009. The math is simple: never before had Argentineans bought that many new cars in a single year. And January 2011 confirmed the trend: for the first time ever, more than 100,000 new cars were sold in a month – 100,964 exactly. That’s twice as much as in (devastated) Spain in that same month.
VW, Chevrolet, Renault, Ford and Fiat do well in Argentina, but I’m not here to dwell on brands (I’ll leave that to much more talented writers on this site!), my thing is models sales.
Well, let me tell you there were a few interesting developments in the last few months in the Argentinean market…The overall market is led by the Chevrolet Classic, in actual fact a restyled 1993 Opel Corsa. But a few new models have made themselves noticed recently.
With the Toyota Hilux fairly and squarely in its sights, the Amarok has been slowly but surely climbing the Argentinean sales charts during the last few months. It hit the jackpot in December 2010: at #12 in the general ranking with 892 sales, it ranked above the Hilux (#19 at 625 sales) for the very first time in any country in the world.
The Toyota Hilux reclaimed the advantage in January but with only the Double Cab in concessions and the Single Cab still to be launched, the VW pick-up should see its sales progress further in 2011 and the battle between the two models will be intense.
Another interesting recent development in Argentina occurred in November 2010 when the Renault Sandero (aka Dacia Sandero) ranked #1. First launched in 2008 in Brazil and South America as a Renault then in Europe as a Dacia, the Sandero is now produced in 6 countries (Brazil, Colombia, Romania, South Africa, Morocco and Russia) but had never managed to top the sales rankings anywhere before then. It also does really well in Colombia (another country that broke its own record last year) where it ranked #3 over the full year 2010.
Lastly, a model that sparked a bit of controversy when launched, the Peugeot 207 Compact, is #1 for the first time in Argentina (and by the same token in any country in the world) in January 2011.
The Peugeot 207 Compact has actually nothing to do with the 207 launched in Europe and other parts of the world in 2006. It is in fact the Sedan version of the restyled Peugeot 206, called 206+ in Europe. How Peugeot thought they could get away with tricking a whole continent into believing this is a new car without anyone noticing is an enigma I would love one of our readers to solve for me!!
Anyhow, the model sold 4,653 units in January 2011 in Argentina, enough to make it the best seller in the country, just above the Chevrolet Classic.
I can hear some of you begging for more obscure and striking figures… Be my guest! Below is the Full Top 50 best selling cars in Argentina over the Full Year 2010, plus as a bonus the Top 50 for January 2011.
Argentina – Full Year 2010 Top 50:
|Rank||Model||2010 units||Market share|
|2||Peugeot 207 Compact||29,613||4.5%|
|3||VW Gol Trend||25,756||3.9%|
|7||VW Gol Power||18,731||2.8%|
|19||Ford Fiesta One||11,272||1.7%|
|20||Ford Focus II||10,947||1.7%|
|26||Fiat Uno Fire||8,785||1.3%|
|42||Renault Megane II||5,123||0.8%|
Argentina January 2011 Top 50:
|1||Peugeot 207 Compact||4,653||4.60%|
|5||VW Gol Trend||3,171||3.10%|
|12||Ford Focus II||2,212||2.20%|
|25||Fiat Uno 2010||1,374||1.40%|
|32||Ford Fiesta Kinetic||1,075||1.10%|
|33||Fiat Uno Fire||1,064||1.10%|
|38||VW Gol Power||968||1.00%|
|39||Ford Fiesta One||934||0.90%|
|40||Fiat Palio Weekend||910||0.90%|
|49||Chevrolet Corsa II||601||0.60%|
|50||Citroen Xsara Picasso||552||0.50%|
All figures are provided by ACARA, Asociacion de Concesionarios de Automotores de la Republica Argentina. See http://www.acara.org.arfor more details.