Fiat And Chrysler: Alone At Last

Edward Niedermeyer
by Edward Niedermeyer

Fiat split its auto business from the rest of its industrial operations today, creating two new companies: Fiat and Fiat Industrial. Fiat CEO Sergio Marchionne announced the move as a way for Fiat to unlock its share value and concentrate on its core business, telling the AP [via Newser]

This is a very important moment for Fiat, because it represents at the same time a point of arrival and a point of departure. Faced with the great transformations in place in the market, we could no longer continue to hold together sectors that had no economic or industrial characteristic in common.

But with Fiat Industrial taking care of the truck-and-tractor side of the business independently, Fiat SpA is focusing on the task at hand: Chrysler. With a 35 percent stake in the bailed-out American automaker in the bag, Fiat is aiming for a controlling stake when Chrysler’s IPO hits the markets later this year. And though the spin-off of FIat’s non-automotive business opens the door for a full merger of Fiat and Chrysler, Marchionne denies that a full merger will take place, saying only that

I don’t know whether it is likely, but it is possible that we’ll go over the 50 percent mark if Chrysler decides to go to the markets in 2011. It will be advantageous if that happens.

But don’t mind Sergio’s equivocation. Fiat will almost certainly snap up the remainder of a controlling stake by the end of this year. Here’s why…

After Fiat starts selling the Cinquecento in the US, it will have fulfilled its obligations to the US government to build an efficient engine in the US (which it ships to Mexico to be installed in the Cinquecento), and sell a 40 MPG+ vehicle in the US. Along with other “vague financial and developmental goals, hashed out with the U.S. government” these conditions will give Fiat its 35 percent stake, and once the government’s loans are paid back Fiat has an option to by the final 16 percent needed for a controlling stake before any Chrysler IPO. And the benefit to that, according to a UBS analysis [via the BusinessWeek], is that

Fiat may pay $900 million to $1.7 billion for the stake before a Chrysler IPO while the same stake could be worth between $1.9 billion and $4.4 billion after the listing… a pre-IPO transaction could save Fiat between EUR1 (billion) and EUR2.7 (billion) compared to a post IPO deal,

Considering that Fiat got its 35 percent stake for no money down, that adds up to a screaming deal. Especially if you buy the claim that a revamped Chrysler could double Fiat’s share value. On the other hand, Fiat’s Chrysler stake currently carries a book value of zero, and as a Credit Suisse analysis puts it

Despite much excitement surrounding Marchionne’s statements about raising Fiat stake in Chrysler to 51 percent ahead of an IPO in the second half of 2011, we remain skeptical about its ability to address the contractual hurdles detailed in the LLC agreement and achieve this event ahead of an IPO

Davide Manenti, a fund manager at Nuovi Investimenti Sim adds:

There’s been more volatility in Fiat and that’s where we should see more price movement over the coming weeks. It’s linked to greater uncertainty from the Chrysler issue and the car market outlook in Europe and the U.S

But, despite all the speculation surrounding Fiat’s potential Chrysler acquisition, Marchionne insists that it’s not considering divesting any of its assets in order to fund any expansion or alliance. Though Ferrari may well be spun off in the future, as may Fiat’s parts business Magneti Marelli, Fiat insists that it has the money to deal with all potential opportunities in the short term. But then, Sergio Marchionne has become so good at getting something for nothing, it would be downright surprising to see Fiat raising cash to fund an acquisition.

Edward Niedermeyer
Edward Niedermeyer

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  • Zackman Zackman on Jan 04, 2011

    You know, OBBOP has a point. What if Chrysler DID re-invent the K Car? A car that looks like a car, a traditional 3-box structure with nice, crisp linear lines? Modernized, of course, with better everything. I owned a first-year Reliant and we loved it! Kept and drove it for 7 years. Also had a 1984 E-Class. Had it for 7 years, too. Just musing and probably dreaming. Something to kick around.

  • INeon INeon on Jan 05, 2011

    The PL/PT chassis spawned a coupe, sedan, crossover and convertible, that's pretty close! I'm eagerly awaiting the Chally-Sourced Imperial Coupe. Dark purple pearl with a brushed aluminum roof, please.

  • ToolGuy Supercharger > Turbocharger. (Who said this? Me, because it is the Truth.)I have been thinking of obtaining a newer truck to save on fuel expenses, so this one might be perfect.
  • Zerofoo Calling Fisker a "small automaker" is a stretch. Fisker designed the car - Magna actually builds the thing.It would be more accurate to call Fisker a design house.
  • ToolGuy Real estate, like cars: One of the keys (and fairly easy to do) is to know which purchase NOT to make. Let's see: 0.43 acre lot within shouting distance of $3-4 million homes. You paid $21.8M in 2021, but want me to pay $35M now? No, thank you. (The buyer who got it for $8.5M in 2020, different story, maybe possibly.) [Property taxes plus insurance equals $35K per month? I'm out right there lol.] Point being, you can do better for that money. (At least the schools are good? Nope lol.)If I bought a car company, I would want to buy Honda. Because other automakers have to get up and go to work to make things happen, but Honda can just nap away because they have the Power of Dreams working for them. They can just rest easy and coast to greatness. Shhhh don't wake them. Also don't alert their customers lol.
  • Kwik_Shift_Pro4X Much nicer vehicles to choose from for those coins.
  • Jeff If this is sold in America at 90k it will be bolted to the dealer lots. If 60k to 90k ICE full size crew cab pickups are not selling as well this definitely will not sell. Also 90k for a KIa is ridiculous.
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