Honda Sales Up 26.1% Oil Above $80
Honda reports a healthy 26.1 percent rise in their sales in the United States. However, there’s a little more to this figure than meets the eye. Do you think that Honda branded vehicles carried all the weight in September…?
The Freep reports that Acura recorded a very strong 48 percent increase in sales. Breaking those figures down a little, Honda’s SUVs – yes, SUVs -were the real engine of growth. The Pilot’s sales increased 48.2 percent, whereas the Civic and Accord sales only increased 15.8 percent and 15.9 percent, respectively. Meanwhile, over at Acura, both CUV marques, the MDX and the RDX, chalked up sales increases of 84 percent each.
This information is consistent across the market with sales increasing in the bigger bore segments (i.e. Pickups and SUV’s). Honda will, no doubt be happy with this kind of growth. There is no replacement for displacement when it comes to profits. But is this growth sustainable? At time of writing, the price for a barrel of crude oil on the Nynex is $81.59 and still rising.
More by Cammy Corrigan
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The tone of this article is rather irrational. Honda is experiencing large sales growth in segments that are performing well and pretty strong growth overall. That the Civic and Accord are up 15% would be good news on its own. They're doing brisk business in the energy policy-vulnerable large vehicle segments, but their economical sedans are doing well too. When fuel prices are manipulated back up, history has shown that Honda Civic and 4 cylinder Accord sales will be a major beneficiary. They seem to be pretty well placed for likely market conditions.
It's an article of faith among the commentariat of TTAC that Honda lost their way, their cars are ugly, etc. etc. I mean you just look at Insight, right? And now... this. How can it be? Buyiers want big yet economical SUVs? What is going on?
From what I see locally, Honda has put some serious cash on the hood.
People are actually buying Pilots? Has the world gone mad? I wouldn't be happy about a mere 15% rise in small car sales... I'd rather see a big rise at the lower end of the market, as this represents new buyers buying into the brand for the first time. So... the SUV market is officially back, with a vengeance... do people ever learn?