By on August 10, 2010

Chinese Automakers are worried that the formerly insane growth rates suddenly has reached levels of relative normalcy, what with total vehicle sales in July up only 14.4 percent.

What to do? Quick! Nissan came up with a novel idea:

Slash prices! Nissan China has all reason to be worried. Their July sales rose only 3.7 percent from the same month a year earlier. That’s losing valuable market share, gents.

“In response, Dongfeng Motor Co., a joint venture between Nissan and major Chinese automaker Dongfeng Motor Corp., has begun cutting prices, particularly for compact vehicles with an engine displacement of less than 1.6 liters,” reports The Nikkei [sub]

Some Nissan cars can be had for 10 percent less, MSRP.

Nissan’s Chinese subsidiary blames the base effect and that growth has slowed because sales were very strong the prior year. “However,” says the Nikkei by way of slow torture,  “General Motors Corp. experienced 22.2 percent growth in July sales in China and Germany’s Volkswagen AG saw sales rise 30 percent there last month.”  Also, wait times for an imported Q5 or Q7 are still half a year or more, unless you part with a lot of “gotta have it now” money.

PS: Nissan should also fire their agency. The first thing I learned in China was that in a car commercial, you MUST show a couple with two kids and a dog. Shows that you have made it. That dog can cost you $3000 a year in Beijing, and that second kid – let’s not go there.

Get the latest TTAC e-Newsletter!

No Comments on “Nissan’s Answer To Chinese July Ice Age: Hot Deals!...”

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Re: Ramcharger Rebirth

    NoGoYo - Small was a bad word. Short wheelbase is a better word. I wouldn’t want to take a corner in a 440 Ramcharger at speed!
  • Re: Reader Review: 2013 BMW 128i M-Sport

    hubcap - Just wondering if you know what the E90 M3 was in the shop for. It’s one of the stoutest M cars that BMW’s made in the last 10-15 years. For the...
  • Re: Ramcharger Rebirth

    krhodes1 - Sure, the Bronco, Blazer and Ramcharger. Nobody has made those in a long time. I thought we were talking about Tahoe\Suburban equivalents here. But why not? Make a RAM...
  • Re: Full-size SUVs Aren’t Taking Part in the SUV Boom

    RobertRyan - @John Taurus The last Ford Falcon to be built here will have a 450hp version of the Barra six
  • Re: Reader Review: 2013 BMW 128i M-Sport

    hubcap - @krhodes1 Is BMW using fake exhaust noise across the board? I though it was only the M cars that got that particular treatment.
  • Re: Reader Review: 2013 BMW 128i M-Sport

    krhodes1 - It would have been bad here too – CAFE, don’t ya know. And you still wouldn’t get the torque out of a bigger six that you get from a...
  • Re: Reader Review: 2013 BMW 128i M-Sport

    hubcap - “I think my pick of this whole litter would be an E90 335i or an old G37 6MT.” I’d go for a 2013 Boss 302. A V8, naturally aspirated, high...
  • Re: Inside Stories From the War Between Automakers And Dealers Over Exports

    krhodes1 - There are a number of states with no sales tax at all. Interesting scam – lease car in CA, pay off lease, register...
  • Re: Ramcharger Rebirth

    mopar4wd - 440 was awesome. Also the early one had a full removable top (including over the driver). The 81 update aimed the Ramcharger more towards personal luxury vehicle the bronco...
  • Re: Reader Review: 2013 BMW 128i M-Sport

    hubcap - “I am still a little sad the 1M didn’t have a big S38 style ~4.0L naturally aspirated I6.” I’d like to see that in the upcoming M2!

New Car Research

Get a Free Dealer Quote


  • Contributing Writers

  • Bark M., United States
  • Chris Tonn, United States
  • Bozi Tatarevic, United States
  • Vojta Dobes, Czech Republic

Get No-holds-barred, take-no-prisoners Automotive News in your Facebook Feed!

Already Liked