Kia’s Soul didn’t have the most electrifying launch sales-wise, but with the release of its second buzz-worthy ad, the funky little box is becoming a major player in our A/B/Small Hatch segment. The Nissan Versa is clearly the dominant player here, selling nearly twice as well as the Soul. Meanwhile, there’s a tight pack of offerings that have moved at least 20k units this year, that ranges from the aged HHR to the MINI Cooper. Look for a big shake-up in this segment once Ford’s Fiesta production hits high gear.
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