By on April 29, 2010

Hyundai continues its “fluidic sculpture” makeover with the debut of the new Elantra (Avante in other markets) at the Busan auto show in Korea. Expect a North American debut sometime next year.

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40 Comments on “Hello Elantra!...”


  • avatar
    lanetru

    The “sell the same car in small, medium and large” approach is working out well for Hyundai.

    Too bad Chrysler just couldn’t turn out small-medium-large versions of the 300.

    • 0 avatar
      educatordan

      +1

    • 0 avatar
      psarhjinian

      You can’t translate certain design languages that work on large cars onto small ones; it needs to have been derived with different sizes in mind.

      BMW, Audi, Peugeot and Lexus do this pretty well. Chrysler has tried the same, with Dodge: recall how well the Magnum’s look went over scaled down to the Caliber or up to the Caravan? Other marques land somewhere in-between.

      A scaled-down 300 would probably have resembled a SuperDeformed charicature of itself, and would have been badly compromised.

  • avatar
    undrgnd40

    hyundai is all about the styling lately. saw a new sonata up close the other day and it was great. i guess there’s something to be said for continually improving the product and not just changing the names.

  • avatar
    KalapanaBlack

    EDIT: Nevermind, must have gotten it confused with the concept from China. My bad.

    Also, why do the picture galleries never work anymore?

  • avatar

    Nice job, Hyundai. I’ll definitely be checking out your products when the time comes to replace my Mazda6.

    • 0 avatar
      TrailerTrash

      It IS a Mazda6, as well part Ford of Europe.
      Hyundai is never shy about stealing parts of many different cars and putting them into one new one.
      They are not the first, as Japanese brands did this often.
      The Sonata stole from the 6 and Mercedes and others.
      However, the Mazda company should be praised for its newest Mazda 6 and 3 designs.
      Mazda seems the real trend setter and design pioneer today.
      And I like their attempting to develop lighter and stronger cars.

    • 0 avatar

      Oddly TT, I’m referring to an ’06, um, 6. I don’t care for the latest redesign, but love the simple (some would say bland) lines of the previous generation.

      That’s completely opposite of what you may think since I like the new Sonata. While I do see some new “6″ in the Hyundai, overall I think the Sonata wears the design language a lot better than Mazda pulled off. Go figure!

      However, we are in complete agreement on the 3, as well as Mazda’s efforts to refine and lighten its products.

    • 0 avatar
      TrailerTrash

      I didn’t mean to imply that I did not like the newest Sonata…I like mid/full size cars and these latest by Mazda and Hyundai are great.
      I just don’t like the natural 4s as the mountains around my house require a lot more torgue. The constant shifting down, then quickly up…and strained engine noise begins to wear on me.

      Looking forward to both companies introducing more turbos on their 4s.
      Until then, the Mazda6 S is the better driver’s car…for the Ozarks.

  • avatar
    CMK

    MUCH better looking than the horrifying Sonata.

  • avatar
    Sinistermisterman

    Woooooo. Pretty. If it sells for the same sort of money the current Elantra does then Hyundai have a sure fire hit on their hands, and the competition need to start worrying.

  • avatar
    educatordan

    If it stays very inexpensive and with quailty still on the upswing at Hyundai, I think they might have a runaway hit for commuters, small families, and people who have to have a new car but can’t afford much.

  • avatar
    86er

    Hyundai continues its “fluidic sculpture” makeover

    As in, goo?

  • avatar
    bmoredlj

    The roll they’re on, they can probably get away with renaming the Accent the Excel.

    Way to make the Cruze look outdated before it even goes on sale in the US!

  • avatar
    mjz

    Great looking small car! Looks/value/warranty combo will kick Toyota/Honda right in the keister. Wish they would use the Avante name though instead of the dowdy sounding Elantra.

  • avatar
    mjz

    86er: So true. Current Corolla is perfect example.

  • avatar
    FleetofWheel

    A basic four door economy sedan should put interior room and outward visibility and reliability above styling, and if that means dowdy looks, so be it.

    Besides, most car makers offer other models for those buyers who place an emphasis on looks and wanting each new generation to be a striking departure from the prior.

    The side windows can only get so narrow and the rear end so high until it resembles some exotic car with an enclosed back end.

    • 0 avatar
      MBsam

      Well if you’re referring to the Corolla the whole reliability thing kinda goes out the door with their recent recalls and all…

      I seriously don’t understand why anyone would buy a Corolla in this day and age unless they are just so blinded by they love for Toyota of yore…

    • 0 avatar
      FleetofWheel

      Well MBsam there’s a reason so many people choose the Corolla and have made
      it a best seller for so long.
      It has a long history of function and quality recent history included.
      That you can’t see why shows that you lack an understanding of what real car small buyers want.
      Hint: Rad styling for video gamers and edgy performance expectations aren’t it .

  • avatar
    b1msus93

    it looks like hyundai’s forming an identity.
    this one looks the best.

  • avatar
    Russycle

    I’ll be glad when the headlights stretching back to the windshield fad finally dies, aside from that it’s very sharp. I assume it’s not a hatch?

    • 0 avatar

      Near as I can recall, Ford’s to blame for starting this trend, with the 2000 Focus. Notice they didn’t run with it…

      I like the headlights, though I can see how others wouldn’t. I think I understand the trend: it’s far easier for manufacturers to incorporate complex shapes in plastic than sheetmetal, and with the (ridiculous) federal pedestrian crash standards now in place that require taller hoodlines, sweeping the headlights back is an effective way to display some flair, while also having a relatively basic fender stamping.

    • 0 avatar
      Jack99

      Totally agree. Ford…Toyota…Mazda…and Nissan….geez, it’s like an internet meme that refuses to die!

    • 0 avatar
      Tosh

      I blame the 97 Honda Prelude for re-popularizing it in the US (followed by that smeary last Celica). But it originally(?) came from the 1968 Citroen DS (although in this guise it was supremely elegant!)

      Perhaps TTAC can get to the bottom of its origins and help root it out?!

  • avatar
    obbop

    That car perched above reminds me of a shoe.

    Better that than an athletic supporter, I suppose.

  • avatar
    Disaster

    You can see Hyundai starting to develop it’s own styling identity. You can look at the car and see the familiar resemblance to the Sonata (tail and lights) and Tuscon (nose/grill.)

  • avatar
    Toyondai92

    [half sarcastic]Would it be too much to ask to get a direct injected 2.0 Theta in this instead of the aging Beta block? Maybe even knock down the horsepower a bit and shoot for 37-40MPG? [/half sarcastic]

    Either way I’ll buy one when I graduate!

  • avatar
    don1967

    Turns out the new Sonata’s styling is scalable after all. This has a strong family resemblance everywhere except (thankfully) the front end.

    • 0 avatar
      psarhjinian

      When we debated this, I think the idea was that the Elantra wasn’t too bad, but the same styling grafted on the Accent was (in my opinion) much less successful.

      Plus, these are press shots from the car’s best angle and with a less-than-production wheel gap. Let’s see this in the flesh.

    • 0 avatar
      don1967

      Hopefully they didn’t scale down the rear entry headroom. I nearly gave myself a concussion sliding into the back seat of a Sonata.

  • avatar

    Next to Sonata and Tucson, the new Elantra shows the level of maturity of Hyundai’s design. When a more radical design is done, it requires often new engineering solutions, which translate in additional financial investment. Hyundai shows that it’s willing to do this.
    These projects were approved before the whole Toyota quality debacle and Hyundai, not having yet Toyota’s quality image, decided to compensate by taking Toyota in design.

    • 0 avatar
      Jack99

      Imitation is indeed the sincerest form of flattery. Some of the Geely cars shown on autoblog rip off cues from Hyundai. Who would’ve thought Hyundai would be the next brand to be copied.

  • avatar
    Areitu

    Though the front and rear look very vaguely derviative of Hondas and Toyotas, it’s great to see the effort Hyundai is putting forth with the styling on their cars to set themselves apart. Especially after seeing some of the uhh…efforts…from the BAS.

  • avatar
    gsnfan

    I was in an Elantra a few weeks ago and was impressed by how quiet, roomy, and comfortable it was. If they keep those qualities and make the new style, then they have a winner on their hands.

    • 0 avatar
      DweezilSFV

      I found the opposite to be true when I put well over 500 miles on one this past Sunday. Rear view mirror vibrated so badly it blurred the image in it, engine was coarse, loud and obnoxious and the transmission [auto] seemed hooked up to something other than the engine, even dropping into neutral while I was traveling through an intersection.

      The visibilty was bad and the seats as hard as the ones in my ION. Used an idiot light instead of a proper temp.gauge. In 2010.

      Plastics looked like they’d popped out of a Mattel Vacu-Form of the 60s: hard, thin and sharp edged and getting scratched at under 18,000 miles. Ride over rough surfaces would jar your teeth loose. It all fragile and incapable of making it to 60,000 miles with out major problems.

      I’ll pass. Was looking forward to driving it as it had all the accessories I have avoided for all these years: power everything, moon roof, etc and it still felt cheap, slow and loose. All the “toys” didn’t compensate for that agricultural sounding engine. Ranks right down there with the Iron Duke and the Saturn 1.9. In 2010.

      Sorry: I am skeptical of this growing meme of Hyundai’s product improvement.


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