What's Wrong With This Picture: The Pieces Fit But We're Still Puzzled Edition

by Edward Niedermeyer

Published: March 3rd, 2010

what s wrong with this picture the pieces fit but we re still puzzled edition

It’s both annoying and strangely prophetic (we think) that Lancia and Chrysler don’t have one of those convenient “Brangelina” names, like Lancsler or Chrycia. Fiat’s execs aren’t exactly being subtle about the merging of the two brands, but then they’re also not giving us a lot of glimpses at the stunning execution that it will take to turn two marginal marques into a single, halfway viable brand. It’s almost as if the two are just being pushed together in a forced, unnatural manner, and the results thus far show a distinct lack of inspiration. Not convinced? Hit the jump for your morning glass of has it really come to this? [via unica-strada.com].

If that’s a 5th Avenue, then I’m an excitable French branding guru with a tenuous grasp on American tastes. The weirdest part: someone forgot to take off the Lancia badge. In fact, this Lancia Musa has only one thing in common with the Chrysler 5th Avenue: a leather roof.

#3WTP #Branding #Chrysler #Design #Lancia

Edward Niedermeyer

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2 of 19 comments

Seth L on Mar 03, 2010

I like the sound of lanceler

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210delray on Mar 03, 2010

Oh please, not vinyl tops, carriages roofs, or whatever you want to call these abominations. I have hoped these would disappear entirely once the "Greatest Generation" could no longer drive!

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