TTAC Sends You 2.5 Million Thanks

Bertel Schmitt
by Bertel Schmitt

Ed Niedermeyer is probably too humble to say it, so it’s left for me to say: TTAC has been doing exceptionally well over the last few months. Thank you.

Yesterday was another record day: 122,000 views. Thank you, Jack Baruth for having written the 2011 Mustang review. It pulled in readers in droves. (Today’s Mustang GT review is developing into another scorcher. And thank you, Ford, for making the cars available.) Thank you, Paul, for writing another classic curbside classic about the Honda Prelude, and about the illicit substances you had sworn to keep away from your son. Thank you, Paul, for writing the runner-up traffic generator, about Honda’s high-revving, mid-engined whacky pick-up.

As you see, the most read topics on Thetruthaboutcars.com are as eclectic as our readers. Which brings me to the secret of TTAC’s success:

You.

You, the Best & Brightest come back, again, and again, and again. It’s not Google that brings us the most traffic, not the many links in other blogs that, well, get inspired by our stories. Most of our readers check in every day, sometimes several times a day to see what’s going on, and to keep the lively – and sometimes controversial – discussions going. Thank you.

Last November, we had 1.5m views a month. This March, we had a million more with 2.5m views (and March has still a few hours to go.)

Thank you. You make us strong. And you make us proud.

You may also have noticed that advertising is back in a big way. Be proud of it. The way the Internet works, a lot of advertising on a site is a sign of a lot of success. Nobody makes a lot of money with TTAC, but the advertising money generated helps us create even better content for even more visits by even more of our Best & Brightest.

Thank you, dankeschön, merci beaucoup,xie xie,domo arigatou, kiitos, momapsumnida, molto grazie, etc. Thank you for being where you are: Here, at Thetruthaboutcars,com


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Ronnie Schreiber Ronnie Schreiber on Mar 31, 2010
    You may also have noticed that advertising is back in a big way. Be proud of it. The way the Internet works, a lot of advertising on a site is a sign of a lot of success. Nobody makes a lot of money with TTAC, but the advertising money generated helps us create even better content for even more visits by even more of our Best & Brightest. Yes, the ad revenue is much appreciated by the contributors. That period when the corporate overlords cut the editorial budget kinda sucked. Now if we can only get the overlords to speed up their checkwriting, things would be copacetic. BTW, it'd probably be a nice token of gratitude if the Best & Brightest threw some clicks at Farago's new site, The Truth About Guns. Disclaimer: Robert ran a story I wrote about an orthodox Jewish gun dealer in Nashville.
  • FromBrazil FromBrazil on Apr 02, 2010

    De nada, de nada. Obrigado a vocês!

  • Lorenzo I just noticed the 1954 Ford Customline V8 has the same exterior dimensions, but better legroom, shoulder room, hip room, a V8 engine, and a trunk lid. It sold, with Fordomatic, for $21,500, inflation adjusted.
  • Lorenzo They won't be sold just in Beverly Hills - there's a Nieman-Marcus in nearly every big city. When they're finally junked, the transfer case will be first to be salvaged, since it'll be unused.
  • Ltcmgm78 Just what we need to do: add more EVs that require a charging station! We own a Volt. We charge at home. We bought the Volt off-lease. We're retired and can do all our daily errands without burning any gasoline. For us this works, but we no longer have a work commute.
  • Michael S6 Given the choice between the Hornet R/T and the Alfa, I'd pick an Uber.
  • Michael S6 Nissan seems to be doing well at the low end of the market with their small cars and cuv. Competitiveness evaporates as you move up to larger size cars and suvs.
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