By on March 2, 2010

Chrysler sold exactly 399 more vehicles in February than it did in February of 2009, which would be a respectable performance if the comparison weren’t with one of Chrysler’s worst months on record. GM may be tentatively nosing its way out of the bottom of a sales trough, but Chrysler is treading water at unsustainable levels (CEO Sergio Marchionne has said he “needs” Chrysler to sell 1.1m units in the US this year). Considering that a huge amount of Chrysler’s sales release [PDF format here] is spent detailing the company’s many consumer incentives, Marchionne’s goal of turning ChryCo into a 1.1m-unit, incentive-less juggernaut seems less realistic with every passing month.

Sebring improved by 100 percent to 3,160 units, but was offset by a collapse in PT Cruiser sales. Chrysler was up 9 percent alltogether.

Jeep was up 6 percent, with gains from Compass and Commander offsetting a 34 percent drop in Wrangler sales.

Dodge was off five percent, with only Charger (+55%) and Avenger (+78%) balancing losses elsewhere, particularly in Ram trucks which were down 31 percent (Ram down 29% to 10,267 units).

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34 Comments on “February Chrysler Sales Hold Steady At “Weak”...”


  • avatar
    mjz

    RAM brand down 31%. More heads will roll!!!!

  • avatar
    Cammy Corrigan

    Come on, Chrysler! You can do it! It’s a small gain, but a gain nonetheless.

  • avatar
    mjz

    Chrysler brand up 9%, Dodge up 8%, Jeep up 6%. RAM DOWN 31%. Looks like rebranding Dodge trucks was a half baked idea. Let’s bet they start calling them Dodge Rams again.

  • avatar
    segfault

    Another zombie automaker. They will have to start selling PT Cruisers, Sebrings, Avengers, and Calibers at half price if they want to sell a million vehicles this year.

  • avatar
    mjz

    Woo hoo! Sebring sales more than doubled.

  • avatar
    mjz

    Seriously, Chrysler needs to slap on a long term warranty like Hyundai, and have 3 year no charge maintenance. That would instill confidence with buyers and the can pay for it down the road, not up front as with gigantic incentives.

  • avatar
    Mr. Sparky

    If the list of your current incentives takes up half of your sales press release, you know sales are bad… real bad.

    I wonder when Fiat will pull a Cerberus and go “Chrysler, what Chrysler? I was dead at the time.”

  • avatar
    stationwagon

    I really hope chrysler’s new products can bring them up when they are released. I hope chrysler makes a great comeback. why? because they are the underdog, and who doesn’t love a comeback. hope you the best Chrysler.

    • 0 avatar
      european

      i somehow have the impression that chrysler/fiat will get a great comeback. they just have to do the new 300c right.

      sure they also have to drop the dead weight (sebring.. avenger compass) and integrate the fiat/alfa/lancia** lineup nicely into dodge & chrysler.
      i would even go so far and make dodge a niche performance player that offers only the charger/challanger.
      kill the avenger/nitro/caravan (T&C stays at chrysler),
      move the journey/caliber to chrysler. make the caliber less butch/more feminine.and dont make the new 2011 GC sibling dodge durango, an suv-buyer can choose the GC.

      btw, ford NA is having some nice new products, the new edge/mkx etc, but i fear they neglected ford europe. they practically didnt get anything new beside the fiesta and the facelifted c-max (which isnt as good as the citroen picasso/renault scenic).

      **sure the fiat bravo looks kinda blant, but the lancia delta which will be rebagded as a chrysler looks breathtaking. when that beauty hits the US showrooms everyone will forget about the PT Cruiser.

  • avatar
    bmoredlj

    I continue to believe splitting RAM and Dodge was a horrible move.

    Sergio needs to get his head out of the clouds. Soon.

  • avatar
    JSF22

    I’m not surprised they sold 399 more cars than last February. I’m surprised they sold 399 cars PERIOD. I would seriously love to know what makes anyone choose any of their vehicles. With the possible exception of the Ram 1500, a solid entry in a shrinking segment, for every single car they sell the customer can buy a higher quality, better looking, better driving, no more expensive alternative. I suppose the answer is that if you send sh!t to an American car dealer, they will be resourceful enough to figure out how to sell it. But of course Chrysler is also working on getting rid of them!

  • avatar
    Moparagain

    Split Dodge and Ram? Who’s brilliant idea idea was that? Goes to show what happens when you believe surveys, consultants, focus groups, and opinions. The only vote that counts in retail is what the BUYER buys.

  • avatar
    FreedMike

    GM and Ford are both up, but they also have several brand-new designs to work with. But Chrysler stayed even with the same old crap.

    I can’t decide if that’s proof that 1) people are dumb, 2) rebates move the iron, or 3) miracles happen. Or maybe all three…

    Seriously, that is actually good news for these guys.

  • avatar
    Moparagain

    “Maybe all three” is probably the best answer.

  • avatar
    Bergwerk

    Ram sales performance may reflect pipeline issues with the new HD. The new ones went into production just recently and the new chassis cabs don’t come out till the 2nd quarter. In my neck of the woods HD’s are very hard to find and Powerwagons are nonexistent. Ya can’t sell what ya don’t have.

  • avatar
    FleetofWheel

    They just need to relaunch the Plymouth nameplate, put a lot of brand synergy into it. You know, dynamic youthful cars that have value and mystique and…oh just give up already Chrysler.

  • avatar
    lilpoindexter

    I know credit is tight everywhere, but I’ve got to think that the people buying Chryslers are buyers that can’t get financed on Hondas, Toyotas, GM’s etc…why else would anyone get one of these cars?

  • avatar

    try to avoid showing photos of calibers. they are just too ugly

  • avatar
    jimboy

    I think we are seeing the bottom of the trough here. I know many of you negative nellies would love to see Chrysler go under, (I’m really not sure why), but it seems to me that the sales will start to rebound from this point in time. The revised/new product is starting to roll out, and it looks like people are starting to consider Chrysler again, now that it seems they will survive bankruptcy. While everyone seems to spit at fleet sales, it’s a good way for Chryco to move older product out and make room for the new and improved offerings. Once again, Chrysler is # 2 in Canadian sales overall, #1 in minivans, and has 2 vehicles in the top five nameplates for sales. I think Canadians (and Mexico) are less inclined to buy into the American media’s bias toward North American product, and recognize value for money. The U.S. market seems to be media driven against their own producers. I guess it’s an easy way (for the media) to get hits on your blog and ensure lots of other foolish people will agree with you.

    • 0 avatar
      FleetofWheel

      “…it looks like people are starting to consider Chrysler again, now that it seems they will survive bankruptcy.”

      Unintentionally comic, but still hilarious.

  • avatar
    mtr2car1

    I don’t know about these guys – Autonews is reporting that only 35K of the 84K they sold went to retail customers (58% fleet)!

    based on what fleet customers want, it wouldn’t be hard to imagine that almost every Sebring and Charger sold went to fleet.

    • 0 avatar
      Happy_Endings

      If that’s the case, that means Chrysler’s retail sales are little less than double what Subaru’s retail sales are. That’s some scary numbers.

  • avatar
    Moparman426W

    I hate to say it, happy ending, but you’re right. When their sales start dipping into subaru’s range it can’t get much worse for them.

  • avatar

    yes you’d have to consider the Canadian sales a bright spot-we definitely see large numbers of Dodge (Ram) pickups in Alberta (demonstrating that they can handle the beatings that come from our oil industry while functioning as working trucks)and a fair number of Chargers and 300s.

  • avatar
    late_apex

    Isn’t this the turn-around predicted in the 3 year plan ChryCo put out after a few months of analysis? They must have been able to predict this apex…it’s all sales gains from here.

    Good job Chrysler! Your new goal of meeting Subaru sales volumes may just be attainable with the right mix of fleet and retail sales. Best wishes in not taking another penny of taxpayer dollars.

  • avatar
    Moparman426W

    I don’t think that it was right that the taxpayers had to bail chrysler out, either. The germans should have to give back all of the money that they stole from them.
    Seems funny that no one mentions the billions our government gave to the foreign automakers when they built plants in the south, on top of tax breaks.
    We have more ford, gm and chrysler plants in northeast ohio than every state except michigan, and we have been hit hard by the automaker’s financial woes. I don’t like the idea of having to give them money, but hey, if it hadn’t been for the big 3 we would not have gotten through world war two. The big 3 as well as many smaller, long gone and forgotten automakers saved our butts against the japs and the germans.

  • avatar
    criminalenterprise

    I wish Fiat would just kill off the remaining DCX turds and just use the sales channel for Fiat and Alfa like we all know they want to.

  • avatar
    Moparman426W

    And I hope your dumb ass becomes unemployed, and you have to drive your little sissified turd of a foreign car straight to the unemployment office, wondering why you lost your job.

    • 0 avatar
      criminalenterprise

      Chrysler’s current lineup is an embarrassment and a liability to the United States automobile industry.

      But since you mention it, the only automotive-related company I do some work for is BMW Manufacturing Co.

  • avatar
    Moparman426W

    I don’t recall mentioning anything about you working in the automobile industry, Mr. Einstein. But many people in this area do, with all of the auto plants we have.
    And believe me, you wouldn’t get away with talking your stupid crap like that around here. The biggest embarrassment to our auto industry, and our country is people like yourself, I’m not even going to waste my time responding to you anymore.

  • avatar

    Why do they compare sales with a year ago and not a month ago? A lot can happen in a year.

    I’m surpirsed the Ram didn’t do better, since it’s the Truck of the Year.

  • avatar
    Moparman426W

    I saw the sales figures in THE NEW YORK TIMES today, and they weren’t as bad last month as I had thought. They sold just over 84,400 cars, which is about 4 and a half times over the 18k that subaru sold. They edged back past honda by about 4k cars which put them back in 4th place.


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