Curbside Classic Outtake: Nissan's Datsun Rabbit/Golf Imitation

Paul Niedermeyer
by Paul Niedermeyer

Despite being pretty rare nowadays, I can’t quite summon the inspiration to pound out a proper CC for this 1978 Datsun 310GX (Cherry/Pulsar). Seeing as it appeared three years after the first Golf, the general resemblance is not coincidental, especially the front grill, a virtual dead ringer. It has some historical significance, since it marked the light at the end of Nissan’s tunnel of bizarre styling. This 310 replaced the F-10, which we titled as “The Ugliest Car Ever?” Although this hatchback looked fairly conventional, the coupe still had vestiges of F-10 ness in its rear quarters.

It’s not visible in these shots, but this car came out in the middle of the great re-naming, a multi-year project to change the Datsun brand to Nissan. For a number of years, the cars all had “Datsun by Nissan” badges on them. Given the difficulty of the undertaking, it went off reasonably well, although it coincided with one of Nissan’s troubled periods.

These cars were also badged as Nissan Pulsars in some countries, and as the Datsun Cherry, mainly in Europe. Nissan was having an identity crisis in these days. My father in-law had one of these exact cars in the same color, the first time I met him. I can still see him behind the wheel of it. That was in 1978, so he must have had a first year version. Exciting stuff, eh? I told you this car wasn’t exactly inspiring. Nuff said.

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Paul Niedermeyer
Paul Niedermeyer

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  • AllThumbs AllThumbs on Nov 22, 2013

    When I was 19 and living in Dallas, my parents bought one of these brand new-- but it was in NEW JERSEY. I don't recall why, but I guess it was a heck of a deal. They paid for me to fly there and drive it home. I did. It was black. It had no AC. It had no radio. I was alone. You can imagine how boring and hot that drive was. About five miles from home in Dallas I got pulled over by a cop. I was more than ready to be home and had not done anything wrong, so I was annoyed. He pulled me over because the paper temporary tag had blown off. I showed him what papers I had in the car and quite rudely dismissed his misplaced diligence about the missing tag, more than insinuating that he was wasting his time and mine. While my point was correct, it is fair to say that I erred in its delivery. My approach employed something less than the preferred demeanor for a long-haired 19 year old punk like me to take with the Dallas Police at that time in our nation's history. I was promptly thrown up against the car and almost handcuffed. I grudgingly but quickly apologized. I got a ticket. I went to court full of righteous anger, ready for MY day in court. The judge asked me if the car had plates. Yes, your honor. Dismissed. My mom drove that car for about 15 years, and all of us kids drove it when visiting her from college or elsewhere during that span, and I don't believe anything ever went wrong with it during its 200k+ life. Everyone still remembers it fondly, even though it was only ever what it was-- not much, but certainly enough.

  • Mjposner Mjposner on Jun 12, 2014

    I am looking for my old 1978 Blue Datsun 310gx. Last seen in Miami. Pics here: https://plus.google.com/photos/114440920718490276001/albums/6024213347931964369?banner=pwa

  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
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