What's Wrong With This Picture: Dodge's Gender Issues Roll On
Published: February 10th, 2010
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What do you sell if you can’t sell a car? Sophisticated commentary on the state of gender relations, of course. Hit the jump to see just how gendered one marketing campaign can get.
More by Edward Niedermeyer
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I was really expecting to hate this... but I actually think this is one of the strongest domestic-branded automaker ads in years. Certainly more effective than Howie Long pitching Gov't Motors Cobalts. The ad hits the only strong points the Charger can muster: horsepower, rear drive, a vague sense of escapism and "old-school" attitude. The low camera angle makes the body proportions and horrid C-pillar treatment look less awkward. We don't see awful panel fits, or the basement-grade interior. A rare Chrysler win... but I doubt it lasts.
Does she need a place to stay?
Die Chrysler, die.
Alright... Seriously this is a bitch complaint.. Couldn't ya at least show the car in a different color than SILVER?!