It’s true, we [the Netherlands and Sweden] are small northern countries. We don’t have big German conglomerates to help us out. I just felt like we have to stand together because we’re the same people, we have the same DNA.
Spyker CEO Victor Muller explains his firm’s racially-charged interest in Saab to the LA Times‘ Dan Neil, while somehow managing to avoid any reference to Chris Bangle. Does this mean Muller is OK leaving Saab production in Sweden as a term for the European Investment Bank Loan?
Absolutely. As a matter of principle. The only truly authentic thing about a brand is provenance. The [Porsche] Boxster is built in Finland, OK, no problem. But could they be built in Mumbai? Sure, they’d be 20% cheaper but nobody would buy it.
Sigh. Given Muller’s soft spot for ethnicity-based branding and the sale of 9-5 tooling to China’s BAIC, we’re going to guess that the Saab-Spyker deal isn’t going to work out so well. [Hat Tip: Thor Johnsen]