By on December 2, 2009

Booze Cruze?

Chevrolet just pulled the wraps off the US market Cruze, not that there are any secrets left at GM these days where auto shows are concerned. Plus the Cruze has been available around the world for months already. The big news is that the interior is actually – not pulling any punches – world class. Previously only the French were able to make a cloth covered dash worth looking at, but GM has actually managed to make a press fleet-ready car with one. As long as you pick the top trim level, anyway.

Get the latest TTAC e-Newsletter!

23 Comments on “LA Auto Show: Chevrolet Cruze...”


  • avatar
    mjz

    So far, they’ve only shown the top LTZ version, let’s see what the rental car LS model looks like.

  • avatar
    FreedMike

    Doesn’t get me excited, but then again, I haven’t been excited about a compact since the Focus SVT.

    But a definite step up from the Cobalt.

  • avatar
    Martin Schwoerer

    I’m writing my review of the Euro-spec Cruze right now. Cloth covered dash: not bad. Otherwise: even if they were selling any, I wouldn’t be calling my broker to buy GM stock quite yet, I’m sorry to say.

  • avatar
    jeremy cohn

    you know.. i don’t get it.  so the dash gets a well-done cloth covering, but the seats get  -what looks like, and at the cruze’s price point probably is – cheap leather.  i don’t get compact cars with leather seating.  why not make a softer cloth material for the seats?  honda seems to be able to do this well.  and they seem to stand up to 100k+ miles of use with little to no visible wear.
    i think it’s going to be rough going against the Ford Fiesta.

    • 0 avatar
      RobAllen

      The reason you don’t get leather seats in a compact is because the only reason you personally would get a compact car is to save money. In that case leather anything doesn’t make sense.
      For some, compact makes more sense because they don’t haul stuff or people and need to park in small spaces. If car makers are ever going to lure folks away from their cushy SUVs though, they will need to pamper them with the same level of accommodations regardless of the size class.

    • 0 avatar
      Mirko Reinhardt

      I’m pretty sure nobody will be cross-shopping this and the Fiesta. The Fiesta is about two feet shorter that the Cruze. Cruze vs. Fiesta therefore makes as much sense as Cruze vs. LWB S-Class.

  • avatar
    Z71_Silvy

    And with that, GM has just wrapped up the c-class segment.  This car raises the bar ten-fold.  This car is fantastic in every aspect…looks, quality…and it gets the SAME fuel economy as the MUCH SMALLER Fiesta.

    • 0 avatar
      geeber

      Having read the reviews of this car when it has debuted in other countries, I’d say that calling it “fantastic” is quite a stretch. Sorry, but a car that, at best, MIGHT match a Civic that has been on the market for four years is hardly fantastic, unless the word has taken on new meanings. For most people, “better than a Cobalt” hardly constitutes “fantastic.”

    • 0 avatar
      KixStart

      Z71_Silvy,

      More Kool-Aid?

      Seriously… C’mon… The car is still almost a year away.  It hasn’t “just wrapped up” anything and… cue theme from “Jaws”… The Civic and/or Corolla will be updated next Fall, as this thing is hitting the market.

      Further… 40MPG?  I doubt it.  It’s 300-350 lbs heavier than a Corolla (that’s over 10%) and maybe 400 lbs heavier than a Civic.  Not just an MPG deficit in that, performance is going to suffer.

      Someone pointed out the other day that performance isn’t what drives this segment and that’s true but performance does make a difference.  Satisfying throttle response vs unsatisfying throttle response will sell more cars.

      Anyway, similar size engine but GM’s VVT technology isn’t as good and this thing, in spite of speculation/hope/dreams, won’t get Direct Injection.  Yeah, maybe they can wring 40MPG out of it on the EPA highway test but if they deliver a car that can do that will it be driveable?

      Further… we’re all excited about the interior in the photos but, as others pointed out, what’s the base interior like?  What’s the top trim going to cost?  What’s the base car going to cost?  Can GM make money at those prices?

      Maybe there’s cause for hope, here, but let’s not get carried away.

    • 0 avatar
      Z71_Silvy

      “Further… 40MPG?  I doubt it.  It’s 300-350 lbs heavier than a Corolla (that’s over 10%) and maybe 400 lbs heavier than a Civic.  Not just an MPG deficit in that, performance is going to suffer.”
      40MPG is per GM.
      And we all know that the SS brand is alive and well.  This car will have a performance variant that none of the others will have.
      This car will be untouchable….the Focus will be an oc-cart compared to it…and so what if the Civic and Corolla are new in a year or so……..as long as GM makes money, that is all that matters.  I don’t care if Toyota sells 100K corollas and GM only sells 40k Cruzes……as long as they make money.

    • 0 avatar
      05gt


      Z71_Silvy (P71),
      You are by far my favorite B&B member here on TTAC. Not because you speak the truth, but because your comments are always so off the wall weird. I always look forward whenever a new Ford review or blog post is posted because I know you will always post your infamous rhetoric on how GM products are superior to Ford products. You always come up with “facts” that even you know aren’t true. I have a feeling you are Bob Lutz himself…
      In regards to the interior of the Cruze, sure it does look nice, but like most have already stated, how will the base models interiors look like? After all, those are the majority we will see on the road. Will those also have cloth covered dashboards?

    • 0 avatar
      Z71_Silvy

      What facts are not true?

    • 0 avatar
      05gt

      where did you get the mileage comparison? how do you know it raises the bar for the c-class segment?

    • 0 avatar
      Z71_Silvy

      What mileage compairson…the one where I said it gets the same mileage as the Fiesta?
      I got the 40MPG figures from a Ford press release and a GM press release.
       
      How do I know it raises the bar?  10 airbags, 40MPG, very premium interior, both manual and automatic 6-speeds, ESP with rollover sensing, etc.
      The car raises the bar.
       

    • 0 avatar
      KixStart

      Z71_Silvy: “40MPG is per GM.  And we all know that the SS brand is alive and well.  This car will have a performance variant that none of the others will have.  This car will be untouchable….the Focus will be an oc-cart compared to it…and so what if the Civic and Corolla are new in a year or so……..as long as GM makes money, that is all that matters.  I don’t care if Toyota sells 100K corollas and GM only sells 40k Cruzes……as long as they make money.”

      First, 40MPG is a physics problem that GM is not gonna solve.  Their car is heavier than the Corolla, their VVT isn’t as good, the engine doesn’t have any other ground-breaking tricks and if it’s more aerodynamic, it’s not at all obvious.  40MPG is not happening.  They might be able to pull it off on the EPA cycle if they tune the drivetrain to the test but, if they do that, people will get worse gas mileage in typical use (which will disappoint) and/or performance will suck.

      Second, the SS brand… are you kidding me?  Their more powerful engine is packing a walloping 140hp from a turbo 1.4L engine.  Figure an extra 50lbs to go with it for 3150.  The Corolla XRS is a s.4L engine with 158hp (probably close to bulletproof, too, they’ve made millions of these for the Camry and Rav4) with a curb weight of just under 2900 lbs.  It’s got 18 more hp, probably a broader torque curve (I’ve driven that engine in a Camry and it’s very lively)  and 250 fewer lbs to pull.  That SS brand is going to get left behind.

      Third, GM is, historically, not the low-cost automaker.  A small car that sells in much lower volumes than the Corolla is not likely to make much money for GM.

      Z71_Silvy: “This car raises the bar.”

      This car isn’t here yet.  The Corolla won’t be refreshed for a couple more years – maybe – but the Civic will be new for 2011 and the Cruze is going to have to face that.  You think Honda will just replace the front clip, add a trim level and call it a day?

  • avatar
    iNeon

    God don’t like ugly.

  • avatar
    GrandCharles

    Any news on the hatch version? Looks ok but not exciting…

  • avatar
    gimmeamanual

    Z71,

    Nice little double standard you have going there, not caring if Cruze sales pale in comparison to Corolla, while blasting away at those calling the Fusion a success with a “but look how many it sells compared to Camry” response.

    Having driven the Cruze in China as well as the Focus, I’d take a Focus.  MPG differences don’t change how ugly it is and how lame it is to drive.  Chevy, Toyota, different companies making the same vanilla ice cream.

  • avatar
    mtymsi

    The Cruze unfortunately will be yet another of GM’s too little too late offerings. Had they brought this car to market several years ago and were introducing its replacement they would be in step but they were too busy attempting to foist Cobalts on the market.
     
    Z71, you need to look at the sales figures in the markets the new Focus and Cruze are already being sold in. The Focus is a segment market leader and the Cruze is an also ran. So much for your Focus as an oxcart theory.

  • avatar
    The_Mase

    The exterior looks incredibly generic to me. “Just another car.” The inside does look pretty good, though.

  • avatar
    don1967

    Why did they have to include that self-conscious air intake slot above the grille?   It’s as if somebody at GM is still trying to vindicate the Aztek after all these years.

  • avatar
    FromBrazil

    Yikes! From what I’ve read this car is coming to Brazil and will substitute the Vectra. Sorry Gm but if there has ever been a car of yours I’d contemplate buying, that’d’ve been the Vectra (1st and 2nd generations, not what you call the Vectra now in Brazil, who all who know a little, know is an Astra). Or the Insignia of course, that as we car lovers know, is capable of holding a candle to the Mondeo. But this…Add in the fact that this will be sold at around US$35k down here. You can fool others, and as old honest Abe once famously said, well you get the rest.


Back to TopLeave a Reply

You must be logged in to post a comment.

Subscribe without commenting

Recent Comments

New Car Research

Get a Free Dealer Quote

Staff

  • Contributing Writers

  • Jack Baruth, United States
  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Vojta Dobes, Czech Republic
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Mark Stevenson, Canada
  • Cameron Aubernon, United States
  • J Emerson, United States