Autoweek apparently got an interview with GM vice president of global vehicle engineering and former chairman of Holden, Mark Reuss. Apparently, because their write-up takes a light hand with the quotation marks, using them to fill in the gaps between the author’s breathless interpretations of the topic at hand: Chevrolet’s SS line.
From 1960s Chevelles to modern Camaros, speedy Chevrolets have always been indentified with two letters: SS. But does the tradition-laden performance designation have a future in the new General Motors, which is under pressure to cut costs, make money and meet stricter fuel-economy regulations? “Absolutely,” Mark Reuss, GM vice president of global engineering, told AutoWeek. In fact, the SS line could be better–or at least more clearly defined. Reuss envisions cars outfitted on a case-by-case basis, rather than somewhat generically adding horsepower and red-letter stitching to Chevys across the board. Or as he put it, “Not trying to peanut-butter SS for everything.”
And though the intent of Reuss’s proclamation was clearly to encourage, the SS brand may be one of GM’s most-damaged. Here, for your viewing pleasure, are a few of the reasons why.