Despite indications that Chrysler was moving towards a contract manufacturing business model, Automotive News [sub] reports that ChryCo’s Italian masters are considering not building Nissan’s next-generation Titan pickup on the Dodge Ram platform. And this surprising news has Nissan scrambling to look for other options. “My team is spending a lot of time looking at different scenarios of what we can do,” says the father of the Titan, Nissan VP for Product Planning Larry Dominique. One of the options is a mild in-house refresh and continued production. Another is approaching other automakers for a quick fix. Analysts tell AN that Ford, GM and Toyota are unlikely to help out, although Toyota’s excess Tundra capacity indicates that it might be a leading candidate for a Nissan rebadge. The only problem? “I doubt sharing a full-sized pickup with Nissan is in their corporate DNA,” says Michael Robinet of CSM Worldwide. “Nissan is in a precarious position, as their options are few.” Should Nissan abandon full-size pickups, or is there an option that actually makes sense?
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