Showdown at Porsche Corral

Bertel Schmitt
by Bertel Schmitt

As those who have followed the Porsche-Piech soaps know, there will be an extraordinary meeting of the Porsche supervisory board next week on July 23. On the agenda: “Will we be saved by the Sheik of Qatar, or by the Sheik of Wolfsburg, or all of the above?” Any guesses?


Wendelin Wiedeking prefers the Qatar version, it would bring more job security for Wendy. He better update his resume: Today, it is being leaked all over the place that Porsche will be scooped up by Volkswagen. Reuters has it that “the owners of indebted automotive group Porsche SE have agreed in principle to accept Volkswagen’s plan for a merger but the deal awaits final approval.” The approval may come at the board meeting next week.

Die Welt reports that Porsche is ready for a merger with Volkswagen. “As a first step, Volkswagen will take over 49.9 percent of Porsche,” the paper writes.

Financial Times has similar news: Their sources said “the combination of a sale of half the sports car business for as much as €4bn to Volkswagen, a €5bn capital raising and the sale of options that can be converted into VW shares was seen as a possible solution to the debt problems.” Porsche’s debt has climbed from €9B to more than €10B ($14B).

How the first step of the deal may look is illustrated by a chart, courtesy of Financial Times Deutschland. It’s in German, but it speaks for itself. Katar = Qatar. Niedersachsen = Lower Saxony. Neu = new.

After acquiring just under half of the Porsche group’s healthy Porsche AG sports car business, Volkswagen would eventually take over all of Porsche AG, adding a 10th brand to its lineup, the reports say.

It just so happens that the Volkswagen supervisory board also has an extraordinary meeting, also on July 23. Coincidence of the coincidences: The Volkswagen board meeting is taking place in Stuttgart. This is unusual in many ways: Security-conscious Piech usually doesn’t publish these meetings beforehand. Board members usually receive the location at the last minute. And a meeting in Stuttgart, home of Daimler and Porsche? There must be extraordinary reasons for two extraordinary board meetings in the same town: Piech is Chairman of the Volkswagen supervisory board. He’s also a member of the Porsche supervisory board. With both meetings in the same town, it’s less of a commute. And the VW board can ratify the Porsche deal immediately, if it is accepted.

Rumors are making the rounds in Deutschland that Ferdinand Piech, his brother Hans Michel Piech (a Porsche board member just like Ferdi) and their cousin Wolfgang Porsche (chairman) had a little sit-down, and it’s all hashed-out en famille. The families are contractually obliged to vote together on strategic issues.

Whither Wendelin Wiedeking? He “is preparing for his departure as the automaker’s family owners are set to agree on a compromise that will let Volkswagen AG take a 49 percent stake in Porsche,” Bloomberg says. Financial Times Deutschland says Wiedeking already hired a prominent Stuttgart lawyer as “an advisor.” Most likely, as the designer of a platinum parachute for the world’s highest paid automotive CEO.

Asked to comment by Das Autohaus, a Porsche spokesman only had a mamby-pamby “we have no information about an agreement.” Asked about Wiedekind, the flak said: “He is in charge and will stay in charge.” Didn’t say for how long.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • El scotto No rag-top, no rag-top(s) = not a prestigious car brand. Think it through. All of the high-end Germans and Lexus have rag-tops. Corvette is really its own brand.World-leading engines. AMG, M, S and well Lexus is third-world tough. GM makes one of the best V-8s in the world in Bowling Green. But nooooo, noooo, we're GM only Corvettes get Corvette engines. Balderdash! I say. Put Corvette engines in the top-tier Cadillacs. I know GM could make a world-class 3.5 liter V-6 but they don't or won't. In the interior everything that gets touched, including your butt, has to feel good. No exceptions.Some think that those who pay above MSRP and brag about it are idiots. Go the opposite direction, and offer an extended 10-year 100,000-mile factory warranty. At a reasonable price. That's Acura's current business model.
  • Carrera 2014 Toyota Corolla with 192,000 miles bought new. Oil changes every 5,000 miles, 1 coolant flush, and a bunch of air filters and in cabin air filters, and wipers. On my 4th set of tires.Original brake pads ( manual transmission), original spark plugs. Nothing else...it's a Toyota. Did most of oil changes either free at Toyota or myself. Also 3 batteries.2022 Acura TLX A-Spec AWD 13,000 miles now but bought new.Two oil changes...2006 Hyundai Elantra gifted from a colleague with 318,000 when I got it, and 335,000 now. It needed some TLC. A set of cheap Chinese tires ($275), AC compressor, evaporator, expansion valve package ( $290) , two TYC headlights $120, one battery ( $95), two oil changes, air filters, Denso alternator ( $185), coolant, and labor for AC job ( $200).
  • Mike-NB2 This is a mostly uninformed vote, but I'll go with the Mazda 3 too.I haven't driven a new Civic, so I can't say anything about it, but two weeks ago I had a 2023 Corolla as a rental. While I can understand why so many people buy these, I was surprised at how bad the CVT is. Many rentals I've driven have a CVT and while I know it has one and can tell, they aren't usually too bad. I'd never own a car with a CVT, but I can live with one as a rental. But the Corolla's CVT was terrible. It was like it screamed "CVT!" the whole time. On the highway with cruise control on, I could feel it adjusting to track the set speed. Passing on the highway (two-lane) was risky. The engine isn't under-powered, but the CVT makes it seem that way.A minor complaint is about the steering. It's waaaay over-assisted. At low speeds, it's like a 70s LTD with one-finger effort. Maybe that's deliberate though, given the Corolla's demographic.
  • Mike-NB2 2019 Ranger - 30,000 miles / 50,000 km. Nothing but oil changes. Original tires are being replaced a week from Wednesday. (Not all that mileage is on the original A/S tires. I put dedicated winter rims/tires on it every winter.)2024 - Golf R - 1700 miles / 2800 km. Not really broken in yet. Nothing but gas in the tank.
  • SaulTigh I've got a 2014 F150 with 87K on the clock and have spent exactly $4,180.77 in maintenance and repairs in that time. That's pretty hard to beat.Hard to say on my 2019 Mercedes, because I prepaid for three years of service (B,A,B) and am getting the last of those at the end of the month. Did just drop $1,700 on new Michelins for it at Tire Rack. Tires for the F150 late last year were under $700, so I'd say the Benz is roughly 2 to 3 times as pricy for anything over the Ford.I have the F150 serviced at a large independent shop, the Benz at the dealership.
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