Old GM’s marketing maven is New GM Sales and Service Supremo. Of course, Mark LaNeve held those latter two responsibilities before GM nosedived into bankruptcy. In fact, you could say that LaNeve’s administration of the sales and service elements of his tripartite position helped push GM’s corporate yoke into its maximum forward position. (I couldn’t possibly comment.) LaNeve should take some comfort in the fact that A) he still has a job, despite CEO Fritz Henderson’s dark hints about a sudden shiv in the shower; B) LaNeve still has a high paying job; C) his marketing remit has been filled by Bob Lutz, the only man on planet earth capable of making GM’s taxpayer-fronting taskmasters wish they’d stuck with LaNeve; and D) LaNeve gets a new business card! Automotive News [AN, sub]: “A GM spokesman said an official title remains to be created.” Suggestion box below. Meanwhile . . .
Automotive News also tells us that “Weak July Sales worry GM.” They’re worried? As in what, wringing their hands? Running around muttering “faster! must move faster! that’s it! speed is everything!” AN has GM “grappling with weak sales” How macho is that? And if sales are so weak and GM’s such a great grappler, why are they so worried? I know! Let’s do the math!
Henderson said he is cautiously optimistic about the second half. In the first half, GM’s U.S. sales fell 40.4 percent to 947,518 vehicles. Industrywide sales plunged 35.1 percent to 4.8 million vehicles.
Well, that sucks. But let’s look at this in perspective, shall we? New GM says it can be profitable with a Seasonally Adjusted Annualized Sales Rate (SAAR) of 10 million—provided they don’t lose market share and the moon lines up with Saturn—I mean, Mars. Who’s SAARy now?
January – 9,818,849
February – 9,052,415
March – 9,325,891
April – 9,521,684
May – 9,905,134
June – 9,546,071