One of our economy’s biggest engines is brand loyalty: both trying to keep it and trying to break it. If you’ve seen the first episode of the most excellent Mad Men, you’ll remember the scene where Don Draper is trying to figure out why his waiter smokes X brand of cigarettes, while simultaneously musing about what makes Lucky Strikes so damn special. I mention this not only because i’m a recent convert to Mad Men but because I’ve got to reattach the rear view mirror on my fiancee’s Focus. See, I grew up in a GM household. My dad’s dad was a Buick/Cadillac man and once my father got Renaults and Datsun Zs out of his system (i.e. my sister and I were born) it was Buicks, Chevys and Pontiacs to haul us around. Until he discovered Acura. But I digress. One of the big reasons we were GM-only, was because of my mom’s Ford Falcon. I can still see my dad’s eyes rolling back in his head while he says, “three valve jobs.” Never again. At least for my Mom. Me? I’d buy a Ford, despite this POS focus. But after how I was treated by Chrysler after my father died and I had to deal with his leased Jeep (nightmare), I can easily say never again. You?
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