HUMMER, Saab, Volvo: Dead Brands Dying

Robert Farago
by Robert Farago

GM has placed HUMMER and Saab under “strategic review.” Which is a fancy way of saying if they could afford to kill them, they would. But thanks to 50 states’ worth of dealer-lovin’ franchise laws and a pile of cash that looks a lot like an asteroid impact crater, they can’t. So they’d like to sell them. But thanks to a global auto industry meltdown– worldwide production is well below 50 percent of capacity– they can’t. So… nothing. Well, your tax dollars hard at work. And soon, Sweden’s. Meanwhile, Automotive News [AN, sub] is confirming common sense, quoting sources familiar with people who know someone who may or may not be involved with the sale but since there isn’t going to be one do we really need to Deep Throat this thing oh what the Hell. To their credit, AN got the HUMMER-Saab-Cadillac channel’s spinmeister to reveal the corporation’s plans for their zombies, now that U.S. taxpayers have a direct stake in their fortunes. Just kidding. “Joanne Krell, a spokeswoman for GM’s Hummer-Saab-Cadillac sales channel, declined to discuss efforts to sell Saab. ‘We are not commenting on the details of the strategic review,’ she said. ‘As soon as we have some details to report, we will.'” As for Ford’s Volvo, everyone and their mother told The Blue Oval Boyz to sell the brand even before the crash of ’07. When Alan Mulally took the reins from Billy Ford, the ex-Boeing exec said no ‘friggin’ way. By the time he admitted to yes way, he couldn’t even get ten-foot poll marks on the brand [see: above]. It’s got to the point where Volvo’s grounded their press fleet. HUMMER, Saab, Volvo, Buick, Saturn, Pontiac, Mercury, Lincoln, GMC– can’t live with ’em, can’t live with ’em.

Robert Farago
Robert Farago

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  • Anonymous Anonymous on Jan 09, 2009

    Just bought a 2006 9-3. What a deal!!! I won't say what I paid, but for the money there was no used car that came close. Only 19K on the odometer and still 1.5 years left bumper-to-bumper. Honestly, it is the best front driver I have ever driven. Very, very, very little turbo lag. Handles great. Surprisingly quick. Very safe (air bags everywhere). Cheap to insure. Sharp styling, IMO. Resale should be strong, since the original owner took the big hit. The only issue of concern is long-term reliability, but I plan to purchase and extended warranty that should cover any problems. VERY happy with the purchase.

  • Rjones Rjones on Jan 09, 2009

    For Volvo to stay alive, it needs to get its pricing under control and inline with its natural competitor Subaru. Case in point: I'm currently leasing a 2006 XC70. Today I looked at a 2009 Subaru Outback as its replacement for when my lease is up in a few months. I love the XC70 and it's been dead reliable. At 55K, no issues, none, nada. So why on earth am I considering switching brands? One word: Cost. In Canada for 2009, a Subaru Outback 3.0R Premier lists for 43,595. To create a similarly equipped XC70 3.2, you need to choose the Convenience and Premium packages, then add the following options: Sunroof, Wood Inlays, Navigation System and Premium Sound with Satellite Radio. Total price: 53,310! Now, what do you get for that additional 10k? Slightly less hp, slightly more torque, slightly more cargo space, a comparable interior (in my opinion), and not much else.

  • VoGhost If you want this to succeed, enlarge the battery and make the vehicle in Spartanburg so you buyers get the $7,500 discount.
  • Jeff Look at the the 65 and 66 Pontiacs some of the most beautiful and well made Pontiacs. 66 Olds Toronado and 67 Cadillac Eldorado were beautiful as well. Mercury had some really nice looking cars during the 60s as well. The 69 thru 72 Grand Prix were nice along with the first generation of Monte Carlo 70 thru 72. Midsize GM cars were nice as well.The 69s were still good but the cheapening started in 68. Even the 70s GMs were good but fit and finish took a dive especially the interiors with more plastics and more shared interiors.
  • Proud2BUnion I typically recommend that no matter what make or model you purchase used, just assure that is HAS a prior salvage/rebuilt title. Best "Bang for your buck"!
  • Redapple2 jeffbut they dont want to ... their pick up is 4th behind ford/ram, Toyota. GM has the Best engineers in the world. More truck profit than the other 3. Silverado + Sierra+ Tahoe + Yukon sales = 2x ford total @ $15,000 profit per. Tons o $ to invest in the BEST truck. No. They make crap. Garbage. Evil gm Vampire
  • Rishabh Ive actually seen the one unit you mentioned, driving around in gurugram once. And thats why i got curious to know more about how many they sold. Seems like i saw the only one!
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