Nissan Monthly Sales Down 42.2 Percent
Like everyone else, Nissan reported dismal sales for November, with total US sales down 42.2% and off 9.5% YTD. Without good news to report, Nissan’s press release consisted of a list of GT-R awards and future vehicle fluff (Cube, $10K Versa 1.6, 370Z, Infiniti G convertible). The Nissan division took a 44.4 percent hit with just about all cars and trucks taking double digit percentage hits. The little Versa was down 18.4%, Altima down 45.3%. The Murano and Rogue were faint bright spots, down 2.6% and up 4.7%, respectively. Other trucks took a pounding: Frontier down 70.7%, Titan down 79.6%, Xterra down 71.6%, Pathfinder down 70.6%, Armada down 70.5%, with the Quest minivan lagging at a whopping 81.3% drop and a mere 342 vans leaving the dealer lots. The Infiniti division took a 28.0% hit with all products in negative territory. Godzilla Watch: GT-R sales were steady at 208 for the month, 1,581 for the year.
More by Richard Chen
Comments
Join the conversation
What ever happened to the images of people falling off cliffs, and cliffs generally? I like cliffs. The Versa is invisible in the market compared to the Fit and Yaris. I also think Nissan discounts Sentras greatly, don't they?
These figures have me agog; "dismal" doesn't do them justice. An 80% drop in unit sales for the Titan? Good lord. How do you manage inventory with that kind of swing?
mtypex: "What ever happened to the images of people falling off cliffs, and cliffs generally? I like cliffs." With numbers like Nissan's, a picture of the bottom of a cliff is more appropriate. Smash!
One can see why they might want to buy Chrysler's truck business.