EU Retreads Tire Labels

Martin Schwoerer
by Martin Schwoerer

The other day, I told my mechanic I needed winter tires, and asked for a recommendation. “I’ll get you some Dunlops, they’re not bad, and cheaper than the Uniroyals you had last time.” When I asked him about rolling resistance and about tire wear, he looked at me like I was stupid, and repeated: “They’re pretty good tires”. So I looked at some car sites in the Internet, gave up after about five minutes, and ordered the Dunlops. Does buying tires have to be a “trust the guy in the greasy overall” event? The EU Commission (the executive branch of the European Union) says no, and intends to introduce new rules for labelling tires. The tire industry agrees that yes, change is probably necessary, with some qualifications, under certain conditions…

But back to the proposed rules. Tires would be stamped with a “A” to “G” label (isn’t “F” bad enough?), for their performance in three categories: rolling resistance, braking performance, and noise. That means that consumers can decide by themselves which tires fit their own criteria. Any objections from the green side? I spoke with Nina Renshaw of the European Federation for Transport and Environment, a lobbying group. She said, “this initiative is a great first building-block. It is complementary to planned standards which will improve tire noise and CO2 performance, but of course it doesn’t replace standards.”

It’s good to see that green activists think the consumer is a part of the solution. And the industry? Continental, a major European producer of tires, has filed a kind-of protest against the new rules. Their complaint: since the labels are based on self-certification, who will oversee the process, and who will prevent cheap imports from lying about how good their tires are? Yes, we live in strange world. A company from an industry that frequently says it wants less government intervention and less stringent standards is asking for… a tire-labelling police. One more (not quite related) wish: why can’t the DOT drop its obscure date-of-production labelling system? How many consumers know that the code “2599” means a tire was made in the 25th week of 1999? Why not something simple, such as “June-1999”?

Martin Schwoerer
Martin Schwoerer

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  • Subifreak Subifreak on Nov 28, 2008

    I agree to go to Tirerack.com & one should better educate themself before walking in blind to your local mechanic or dealership. There is a vast selection of different winter tires to choose from (is ice traction more important to you or deep snow traction?) One problem I have with winter rubber is that there are no rules for putting on a UTQG rating on the sidewall....I'd perfer to have a winter tire with a longer treadlife personally. Having said that, Michelin has a new winter tire out called the X-Ice Xi2 that is suppose to have 75% longer wear life compared to the Bridgestone Blizzak WS60....one of the most popular choices for consumers. More info on the tirerack website & Michelin.com Fewer folks do better winter tires than the Finn's though - Nokian's. I disagree to ever putting only 2 winter tires on your vehicle however front or back.....it will screw up the handling characteristics of your vehicle especially during an emergency maneuver.

  • TireGuy TireGuy on Nov 28, 2008

    Having been about 10 years in the industry: it is well known that the tire dealer will recommend to you the tire brand on which he makes the most profit. You cannot rely on his recommendations fully. This is why tire manufacturers spend money on advertising: that you go to the dealer with a set mind. In any case, the tests from Stiftung Warentest or ADAC are the most reliable. And I would prefer them over some kind of labelling, since the different categories you mention have different weight in choosing a tire. Allowing self certification in my view would be stupid. Same as letting banks pay for the rating of rating agencies. We have seen the results. Finally: mixing summer and wintertires is a deadly idea. You will have different traction on front and rear and, unless you have ESP, may just start skidding once you brake. And as a very final point: Continental simply is the best winter tyre manufacturer of them all - proven continuously over many years.

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