Chrysler Blows Smoke Up Our You-Know-What Re: Project D

Robert Farago
by Robert Farago

You may remember project D: Chrysler’s plan to build something better than the world’s worst car for the mid-size segment. As it continues its campaign to replace the definition of the word gullible in Webster’s dictionary, Autobloggreen breathlessly reports that the fruit of Project D might be an electric vehicle! Tracing the story back to Automotive News [sub], it’s clear that this entirely theoretical car or cars might also run on unicorn farts. “Chrysler LLC will decide by late winter whether to partner with another automaker on its global mid-sized car platform, known as Project D, says CEO Bob Nardelli. Chrysler must decide whether to engineer the platform in-house and build vehicles at its own factories or work with another carmaker. The company has indicated it would prefer a partner. Chrysler said it has to decide ‘in three, four, five months,’ Nardelli said last week in an interview at Chrysler headquarters in suburban Detroit. ‘We have costed out the in-house version, and we’re still working with two or three platform providers.'” What’s the rush? Chrysler will be tango uniform long before any rubber can meet the rental car parking lot. Oh right, the alt power bit…

“He [Boot ‘Em Bob] said Chrysler is considering alternative powertrains for Project D cars… Powertrain options include an all-electric car and a Chevrolet Volt-style electric with an internal combustion engine that charges an electric motor.” And on this little bit of BS, a blog is born! “With all the talk as of late regarding a possible GM/Chrysler merger (as unlikely as that seems), along with the admission that Chrysler would prefer to have a partner for its next mid-sized sedan,” Autoblogggreen writes. “We wonder if the automaker has had talks with the General regarding platform sharing of the new Volt. Totally speculation, but interesting nonetheless, no?” As the South Africans say, “ja nie.”

Robert Farago
Robert Farago

More by Robert Farago

Comments
Join the conversation
2 of 18 comments
  • Menno Menno on Oct 14, 2008

    I was going to go ahead and say - KingElvis - they wouldn't have enough capacity at their ex-AMC (Eagle Premier) plant in Bramalea Ontario. Then I remembered the loverly sales figures of late. Yeah, they could do it. Maybe even do a four cylinder variant. The Global 2.4 can belt out 170 plus HP with the right tuning (see the nearest 2009 Hyundai Sonata if you don't believe me). Oh wait, Hyundai's gone on to the next gen version while Chrysler is stuck with the prior gen - and Mitsubishi hasn't even begun to use IT yet... never mind. Still, 165hp is "adequate".

  • Davey49 Davey49 on Oct 14, 2008

    Maybe Chrysler is smart enough to realize that a super awesome best car ever mid size wouldn't sell any better than the crappy ones they have now. KingElvis- can we call it the Plymouth Fury? Don't know how you plan on getting an $18900 price tag.

  • Tailpipe Tommy "Easier navigation functionality." You know what's easy? iDrive 6/7. Peak functionality, actual knobs/ buttons, fast, intuitive, not buggy. Everything after 7 has been an unmitigated disaster. Can't wait for iDrive 9, when they completely switch hardware & software platforms and base it all on Android Auto OS. Also the screen will probably be so big that it will block the driver's view out of the car.
  • UncleAL I hereby present my offer to buy Fisker, in all cash, for a dollar two ninety !Or, I can just max out my credit card ($1,000 limit)....
  • FreedMike No way anyone could have seen this coming.
  • MaintenanceCosts Land is never going to be a bad thing to own. I'm indifferent to the house - no desire to live in SoCal - but I'd love to own the land underneath it.
  • Mike978 Fisker needs to sell his house and give the money to stockholders and others swindled by him.
Next