Toyota Sales Enjoy Intended Accelleration: Up 41%

by Paul Niedermeyer

Published: April 1st, 2010

toyota sales enjoy intended accelleration up 41

Toyota was determined to get the momentum back in its sales with incentives, and it did the trick. Sales jumped 41% over last year. Both the Toyota brand and Lexus shared the gain equally: Toyota brand up 41%; Lexus up 42%. Those are raw unadjusted numbers, as TTAC prefers. Until I get my calculator humming, the highlights here are adjusted for DSR, which means they are lower than the raw ones: Camry: +35%; Corolla: +28%; Prius: +27%; Venza: +36%; Rav4: +108%; Highlander: +113%; 4Runner: +140%. Just like the good old days!

Lexus’ ES 350 was up 15%; the RX up 26%. Full chart after the jump:

Paul Niedermeyer

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2 of 18 comments

Juniper on Apr 01, 2010

What? No comment about the turd Scion left on the sidewalk.

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Joe_thousandaire on Apr 02, 2010

Seems like the biggest gains are in models less associated with the UIA scandal. Particularly trucks and SUV's. Toyota's car sales really didn't do that well in comparison. Which might be an industry trend, or might have to do with bad press going mostly against the Corolla, Camry and Prius.

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