#vw

You’ve seen this vehicle on these digital pages before, but Volkswagen now plans to bring its Brazil-bound Tarok unibody pickup to the United States … if only for an appearance at the New York Auto Show.

Yes, the Tarok’s role this week and next is to give U.S. consumers a come-hither look and whisper, “See anything you like, boys? You let me know.” In this case, “me” means VW brass, who have a decision to make.

Volkswagen will bring a modified version of the Atlas to the New York Auto Show this week, aimed to appeal to outdoorsy types. VW calls it the Atlas Basecamp Concept, claiming it offers “a go-anywhere attitude to the brand that is already synonymous with road-trip culture.”

That seems like a fair assessment. While the Atlas isn’t the most off-road-friendly vehicle on the market, it rides the line between everyday usefulness and being just capable enough to make it down a gently gnarled trail. Volkswagen is wisely trying to highlight the latter aspect without making outrageous claims about how it can tackle any terrain. It’s only supposed to get you to the base camp, hence its name. The peak is all you.

The early-21st century fad for retro-styled cars, including the PT Cruiser, Chevrolet HHR, Mini Cooper, and Fiat 500, got its start with the late-1990s introduction of the Volkswagen New Beetle (we’re still waiting for a Nissan model made to look like the Datsun F-10). Like most people (and especially like most who had ever owned a real air-cooled Beetle), I grew weary of the sight of these allegedly cute cars after a few years, and as a result I’ve been ignoring the many examples I find during my junkyard travels.

These cars make up an important piece of our collective automotive history, though, and I resolved that I’d shoot the first one I found on a recent wrecking-yard trip. Here it is, straight from the Denver U-Pull-&-Pay!

Right now, Volkswagen’s electric womb is holding onto a full litter. While we’ve long assumed that only a limited selection of its offspring will be birthed into the world to take their place within its I.D. sub-brand, it’s beginning to look as though most will make the cut. Its sixth prospective offspring, the I.D. Roomzz, was teased earlier this month — coming across as your standard concept EV. However, the vehicle that’s being shown off at Auto Shanghai is much closer to being production-ready than we had guessed.

The crossover (minivan?) the automaker is displaying in Asia has two rows of bucket seats, providing space for just four, but Volkswagen is saying the production version will have three rows and could furnish up to eight occupants if bench seats are optioned for the second and third rows. Access is granted through a full set of sliding doors, which we doubt will make it into production. But it’s okay to dream.

Even with affordable electric vehicles cropping up on the global market, their budgetary nature is relative. While the industry promises that EVs will offer the world an affordable, mechanically simple and green alternative to traditional internal combustion models, they’ve yet to deliver. That’s not to suggest e-cars are failures, just that the technologies involved are still maturing.

Battery prices will continue to decline and eventually governments won’t always need to incentivize EV purchases through tax credits. But we’ve yet to reach the point where it makes just as much financial sense to buy a small EV as it would a gasoline-powered econobox. That could soon change.

It might have taken two years of investigative raids and Daimler acting as a whistleblower, but Germany’s Big Three automakers finally stand accused by the European Union of collusion. On Friday, the European Commission claimed that Volkswagen Group, BMW and Daimler broke antitrust rules by acting together to delay the introduction of two emission cleaning systems between 2006 and 2014.

The Commission’s preliminary view is that BMW, Daimler and VW participated in a collusive scheme, breaching the EU’s competition rules by limiting the development and proliferation of new emission cleaning technology for diesel and gasoline-fueled passenger cars sold in the “European Economic Area.” This collusion occurred in the framework of the car manufacturers’ so-called “circle of five” technical meetings — which includes VW Group’s Porsche and Audi.

While Seat works on bringing Volkswagen Group’s most-affordable EVs to market, the company’s namesake has devised a concept vehicle aimed the swelling electrified crossover segment. Adhering to the I.D. sub-brand’s absolutely terrible naming scheme, the “Roomzz” is another semi-autonomous concept aimed at generating excitement at automotive trade shows — specifically, Auto Shanghai.

However, it would be wrong to discount it entirely. While Volkswagen’s I.D. sub-brand hasn’t started selling cars, the scope of its hypothetical lineup rivals some established automotive brands. Now it’s adding a sizable e-crossover to the mix, which is something every automaker seems to want these days.

As Volkswagen Group embarks on its quest to build and disseminate The People’s Propulsion across the globe, rumblings of an ultra-cheap electric car from the automaker have come into focus.

We began hearing of such a vehicle last year, when reports emerged that VW was planning an EV with an MSRP below 20,000 euros (roughly $22,400 USD). That’s below the expected price floor of even the lowliest MEB-platform I.D. model — the I.D. Neo, which starts production in Europe late this year.

Now, the automaker has revealed where it sees this vehicle fitting into VW Group’s vast lineup, and when it might appear.

Revealed what seems like ages ago, Volkswagen’s upcoming flagship car will arrive in the U.S. as a 2019 model — halfway through 2019. Bearing the inelegant name Arteon, the new range-topper had its boat trip delayed by a new European test cycle that impacted the certification and release of numerous German vehicles.

It could be argued that, in the 13 months since the Arteon’s big reveal, consumer interest in midsize sedans — even ones with liftbacks — has eroded even further. No matter. VW’s going to give its CC replacement a shot. A sign of the Arteon’s impending arrival comes from just-released EPA fuel economy figures that won’t blow anyone’s minds.

While three and a half years have passed since the Volkswagen diesel scandal broke, its reverberations are still being felt. For the automaker turned green soothsayer, this usually comes with financial hardship attached, plus the requisite regurgitation of a past VW would like to see forgotten.

The latest salvo launched at VW over its emissions-rigged cars comes from the U.S. Securities and Exchange Commission, which is suing the company — as well as its former CEO, Martin Winterkorn — for the “massive fraud” it says VW perpetrated on investors.

You can’t tell the masses that, if they can’t afford the latest and greatest green vehicle, they should get used to riding a bike or a bus. Volkswagen seems to realize that.

As it prepares an even larger complement of electric vehicles than originally thought, the automaker isn’t forgetting the little guy. VW plans to spread its MEB platform far and wide — reaching even entry-level consumers who can’t pay for more range.

Volkswagen Group just announced a restructuring plan aimed at raising the company’s operating margin to 6 percent. Unfortunately, the strategy involves a staffing reduction of up to 7,000 individuals by 2023 — with the automaker saving an estimated 5.9 billion euros in the process.

While legitimate layoffs aren’t expected to take place for at least a few more years, VW claims the “automation of routine tasks” will make the jobs unnecessary, adding that the staffing cuts could be done by simply not replacing employees who take an early retirement package.

When you start life advertising yer brand as “The People’s Car,” you’d better have a hella good value proposition. Fortunately for Volkswagen, that’s exactly what it had when the brand burst onto these shores all those years ago. Before long, driveways and parking lots were filled with affordable Bugs as customers bought into the Size Small lifestyle.

What’s is it like these days, though? This calendar year is, allegedly, the final one for the stalwart VW Beetle. Does it still offer value for money? Or is it fading away into the wings as an overpriced retro throwback that should be thrown back in favor of a Golf or Jetta? Let’s find out.

If the industry’s Magic 8 Ball worked with 100 percent accuracy, no vehicle would ever land with a disappointing thud. Sales projections would always be on target, and smooth sailing would be assured.

Alas, predicting consumer appetite and market forces is never that easy, but Volkswagen feels confident it can beat its already ambitious electric vehicle targets, both in terms of models offered and vehicles bought. It’s so confident, in fact, that it’s officially raising its own bar.

European and other overseas buyers will one day be able to purchase a Volkswagen version of the Ford Ranger, all thanks to the automakers’ recently forged alliance, but what about North American customers?

The dream of a German pickup in the U.S. is still alive, VW confirms. However, what that truck might look like — and who will build it — is still a question mark.