#vw

Volkswagen CEO Herbert Diess shot down rumors of a potential investment in electric car maker Tesla on Thursday, shortly after a German magazine claimed the VW boss was hot for the idea.

Manager Magazin, whose English translation is unknown, reported that the American automaker’s battery and software prowess had Diess thinking of a share buy, with an unnamed VW manager claiming the CEO “would go in right away if he could.”

The blue oval. The three-pointed star. The roundel. The four rings. When it comes to cars, some logos are more identifiable than others, but Volkswagen’s glistening chrome emblem ranks near the top of the easy recognition chart.

It’s classic, simple, and maybe a little dusty. Which is why VW plans to change it.

While reports arose last year of a looming, “colorful” change to the highly visible logo, we now have a better idea of what to expect when the automaker shows its new face in Frankfurt next month.

One hopes, anyway. While marketing won’t save you from a roadside breakdown (it might, in a roundabout way, get you into that situation), it nonetheless exists on the periphery of the automotive realm, subtly impacting sales. If a campaign is successful, the impact might be more than subtle. If it’s bad, the automaker is suddenly open to jokes and criticism.

Then the PR types in the comms department go to work.

One company that’s seen plenty of action in both departments in the recent past is Volkswagen. If you’re unfamiliar with this obscure German brand, you may remember it as the company selling “clean diesel” cars with fantastic fuel economy a number of years back. With that scandal now fading in the rear-view, the effort to rebrand the company as a receptive steward of the earth is well underway. And the man who’ll lead that charge in America is Saad Chehab, former communications dude for Kia Motors America.

It’s tumultuous times for fans of the long-running Golf nameplate. As Volkswagen slowly births an eight generation of the popular compact (an official European debut is scheduled for this fall), Golf devotees in North America find themselves having to say goodbye to a number of variants.

The Golf SportWagen and Alltrack? They’re gone after the current model year. There’s a strong possibility that the plain-Jane Golf itself will fade from view in the near future, leaving only the sportier versions to tempt hatchback buyers of greater means.

Speaking of sporty Golfs, the hottest of VW’s compact hatches will also stage a disappearance for 2020.

Volkswagen is abandoning SportWagen and Alltrack versions of the Golf in the United States. You already know why; crossovers are all anyone ever thinks about anymore. While we’re over here having sweaty fever dreams about sedans and extended hatchbacks, the rest of America is pulling up graphic crossover comparisons online — with the blinds tightly drawn, hopefully.

The front and all-wheel-drive wagons apparently could not keep up with VW’s crossover lineup, which currently accounts for more than half of Volkswagen’s sales in the U.S. and is only expected to get bigger.

Developing electric cars for scale in Europe takes time, money, resources and commitment. Volkswagen has the new, advanced MEB architecture designed just for that purpose. There are other automakers, though, who need to have an option. For Ford, that answer was simple. They already are working with VW on several projects, so it makes sense to expand that relationship into platform sharing.

In an announcement that also included VW’s investment into Argo AI, Volkswagen committed to providing 600,000 MEB units to Ford for a new electric vehicle that’ll be manufactured and sold within Europe. That includes all of the electric components, according to Dr. Herbert Diess, VW’s CEO. Ford’s CEO Jim Hackett said that it would be “built Ford proud.”

As you no doubt already know, we lost a big name this week. The Volkswagen Beetle ⁠— formerly the Volkswagen New Beetle, Volkswagen Beetle, Volkswagen Type 1, Volkswagen, KdF-Wagen, etc — finally bit the dust in Puebla, Mexico on Wednesday.

A mariachi band was on hand to provide the last production Beetle with an up-tempo swan song, Deutsche Welle reports. While it’s the end of the line for the historic, Hitler-tainted nameplate, memories remain. Do you have a personal encounter with this model you’d like to share?

Volkswagen’s Beetle has officially ended production. The last examples of the brand’s famous model rolled off the assembly line at VW’s Puebla plant in Mexico this week, with the company reserving the final one for display at Volkswagen’s local museum. The automaker said the car would live on as “a lasting tribute to the automobile’s rich and storied heritage.”

As one of the most recognizable and historically important cars ever made, the original Type 1 was manufactured between 1938 and 2003. The “New” Beetle hit the assembly line in 1997 before being replaced by the A5 version in 2011. Technically, that’s the car that’s getting the axe. However, with nothing in line to replace it, Beetle as a whole is going the way of the dodo.

A recent study from consulting firm AlixPartners has suggested that automakers could be in for a financial ass kicking of epic proportions. As it turns out, reaching emission quotas is a difficult business and the European Union wants 95 grams of carbon dioxide per kilometer by 2021. The study suggests few automakers are on track to reach that goal and, as a result, will be forced to pay out sizable fines. We’re talking billions.

Can you guess which manufacturers are supposed to get hit the hardest?

Here’s a hint: we’ve discussed one of them having similar issues in the United States earlier this year and both of their names are in the title of this article.

Following rumors that Audi’s E-Tron would have to be delayed due to issues with battery supplier LG Chem and some unforeseen “software development” problems, Volkswagen Group’s plan to build 330,000 electric vehicles per year in Zwickau, Germany, by 2021 appeared to possess a plot hole the size of the Grand Canyon.

The EV problem is not unique to Volkswagen. Other manufacturers hoping to build electric cars have also been struggling with factory retooling, high development costs, and in-demand battery suppliers that are more than willing to change their prices. However VW claims to have solved some of these issues, at least for a while, citing new investments in China and multiple partnerships with battery concerns.

The results of a Friday vote are in, and Volkswagen can breathe a sigh of relief. Five years after the United Auto Workers first attempted to place the automaker’s Chattanooga, Tennessee assembly plant under its umbrella, a second vote has yielded the same results.

Weeks and months of acrimony, ads, accusations, and other seemingly unavoidable aspects of union organizing led to a narrow win for the no-union side. As before, Southern auto plants remain just beyond the grasp of the UAW.

Volkswagen is close to sealing a deal with Ford Motor Company for the next phase of the two companies’ fledgling alliance. The German giant seems poised to join Ford in its pursuit of self-driving technology through Argo AI — the autonomous startup Ford sunk $1 billion in back in 2017. Paving the way for some sort of tie-up or investment, VW this week ended its partnership with another self-driving startup, Aurora Innovation.

As well, news could soon be forthcoming about a much-rumored electric vehicle pact between the two automakers.

Roughly a year ago, Volkswagen subsidiary Electrify America announced a partnership with Walmart to help proliferate EV charging sites across the United States. Equal parts penance for VW’s illegal diesel shenanigans and shrewd business arrangement, the deal sought to establish plug-in points at 100 store locations in 34 states.

On Thursday, the companies announced the completion of 120 charging stations and signalled their intent to continue collaborating — citing future development programs in the District of Columbia and 46 U.S. states.

Corporate missteps requiring an apology — an increasingly common phenomenon in our current outraged era — usually follow a well-worn path. The CEO will issue a statement to the media and public apologizing for dastardly malfeasance and skullduggery (or offending a Twitter user), following it up with a statement posted to the company’s webpage and social media accounts. There will be appeals for forgiveness, perhaps tearful ones, at tense shareholder meetings — especially if the company is Japanese.

Following that, a burst of newfound goodwill appears to repair a tarnished brand.

But what if serious misdeeds, even those resulting in arrests and billions of dollars in fines, could be used to market a new product? Volkswagen went there.

Volkswagen has been flagrantly displaying new pickups at trade shows for a couple of years now, and with good reason. Domestic trucks have grown very large. In 1993, you could still purchase the Ford F-Series in a format where its maximum length did not exceed 197 inches. Today, the F-150 gets no smaller than 209 inches with a standard cab. Meanwhile, the now mid-sized Ranger, sold only in SuperCab and SuperCrew guise, grew from to 181 inches in overall length to a whopping 211 inches within the same timeframe.

The supersizing of the North American pickup created an interesting opportunity for manufacturers, and Volkswagen took notice.