VW's Electrify America Sticks With Walmart for EV Charging Expansion

Matt Posky
by Matt Posky

Roughly a year ago, Volkswagen subsidiary Electrify America announced a partnership with Walmart to help proliferate EV charging sites across the United States. Equal parts penance for VW’s illegal diesel shenanigans and shrewd business arrangement, the deal sought to establish plug-in points at 100 store locations in 34 states.

On Thursday, the companies announced the completion of 120 charging stations and signalled their intent to continue collaborating — citing future development programs in the District of Columbia and 46 U.S. states.

Thus far, the auto has primarily focused on selling electric vehicles along the coasts — resulting in the vast majority of charging sites bookending the country. However, in addition to the obvious benefits of hooking up with one of the largest retailers in history, Electrify America says its Walmart partnership provides an opportunity for EV charging stations to make inroads into the heartland. Since its stores are frequently found near major highways, the firm said Walmart is helping to provide a much-needed resource for EV owners hoping to take a road trip.

The stations themselves feature 150 kilowatt (kW) and 350kW DC Fast Chargers, which Electrify America claims can restore 20 miles of range per minute — provided the vehicle is equipped to handle it.

“EV drivers can now travel across the country on major interstates and highways with a large concentration of EV chargers along U.S. interstates,” said Electrify America. “EV charging station placement along many of these routes allow for EV drivers the option to solely recharge at Walmart stores during their travels. Examples of routes include Houston to Chicago via I-45, I-35 and I-44, San Antonio to St Louis via I-35 and I-44 and Washington DC to Savannah, GA via I-95.”

The Walmart deal could help to normalize electric vehicles in parts of the country where they don’t make a lot of sense. While 120 stations spread across 34 states isn’t exactly a deluge, it enhances Walmart’s corporate image and could eventually create a new customer base for the chain. Since EVs can’t refuel like traditional gas-powered vehicles, drivers are often stuck waiting while their car recharges. That effectively makes them a captive audience and, with nowhere else to go, they might decide to go shopping to pass the time. Meanwhile, Volkswagen can fulfill its legal commitments while simultaneously improving the charging infrastructure for the 22 million EVs it hopes to sell over the next decade.

[Images: Electrify America]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • R Henry R Henry on Jun 09, 2019

    120 charging stations. Golly, what progress! --This, of course, is the number of gas pumps in a three block stretch on most suburban boulevards.

  • AtoB AtoB on Jun 09, 2019

    "The smart water drinker is into cheap $9 per bottle wine too. She’s a cheap date. " Still wasting money though. Tap water is *almost* free. Anyone with hundreds of millions of dollars lying around will live in an area where the tap water is just fine, especially if its charcoal filtered. Tap water is FAR more ecologically friendly too. As to the wine its not to hard to find a $3 bottle of wine that can easily stand up to a $20+ bottle. The difference is more $3 wines suck than $20+ wines. Not a big deal, at $3/bottle its easy to sample a lot to find what you like. The latter is the key, knowing what YOU like and not what others tell you to like. Usually those others are trying to sell you the $20+ bottle. If OTOH you meant $20 restaurant prices that's a different story. $20 is about as cheap as restaurant wines get.

    • ToddAtlasF1 ToddAtlasF1 on Jun 09, 2019

      About a dozen years ago, two buck chuck won the blind chardonnay tasting at the California Wine Festival(IIRC - might have been California State Fair Wine Competition or something similar). A few years earlier, their Shiraz beat out 2,300 more expensive wines at the 28th Annual International Eastern Wine Competition. The problem with these now-$3 a bottle wines is that you never know what you'll get. Some 2006 Charles Shaw Chardonnay may have been fantastic, but there aren't vineyards growing grapes for Charles Shaw. They buy whatever is over produced and cheaply available. One batch of wine may be fine, and the next one will give you a debilitating hangover if you have three glasses. https://www.npr.org/templates/story/story.php?storyId=1963794

  • SCE to AUX "we had an unprecedented number of visits to the online configurator"Nobody paid attention when the name was "Milano", because it was expected. Mission accomplished!
  • Parkave231 Should have changed it to the Polonia!
  • Analoggrotto Junior Soprano lol
  • GrumpyOldMan The "Junior" name was good enough for the German DKW in 1959-1963:https://en.wikipedia.org/wiki/DKW_Junior
  • Philip I love seeing these stories regarding concepts that I have vague memories of from collector magazines, books, etc (usually by the esteemed Richard Langworth who I credit for most of my car history knowledge!!!). On a tangent here, I remember reading Lee Iacocca's autobiography in the late 1980s, and being impressed, though on a second reading, my older and self realized why Henry Ford II must have found him irritating. He took credit for and boasted about everything successful being his alone, and sidestepped anything that was unsuccessful. Although a very interesting about some of the history of the US car industry from the 1950s through the 1980s, one needs to remind oneself of the subjective recounting in this book. Iacocca mentioned Henry II's motto "Never complain; never explain" which is basically the M.O. of the Royal Family, so few heard his side of the story. I first began to question Iacocca's rationale when he calls himself "The Father of the Mustang". He even said how so many people have taken credit for the Mustang that he would hate to be seen in public with the mother. To me, much of the Mustang's success needs to be credited to the DESIGNER Joe Oros. If the car did not have that iconic appearance, it wouldn't have become an icon. Of course accounting (making it affordable), marketing (identifying and understanding the car's market) and engineering (building a car from a Falcon base to meet the cost and marketing goals) were also instrumental, as well as Iacocca's leadership....but truth be told, I don't give him much credit at all. If he did it all, it would have looked as dowdy as a 1980s K-car. He simply did not grasp car style and design like a Bill Mitchell or John Delorean at GM. Hell, in the same book he claims credit for the Brougham era four-door Thunderbird with landau bars (ugh) and putting a "Rolls-Royce grille" on the Continental Mark III. Interesting ideas, but made the cars look chintzy, old-fashioned and pretentious. Dean Martin found them cool as "Matt Helm" in the late 1960s, but he was already well into middle age by then. It's hard not to laugh at these cartoon vehicles.
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