#trd

It’s understandable that an automaker would want to prolong the unveiling of a hotly anticipated model. After all, building suspense is essential when marketing a vehicle that’s exciting but lacks broad appeal. This is why Dodge was so fastidious in its debut of the Hellcat and Demon, parsing out just enough information to keep us fed without ever letting us get full.

By contrast, Toyota’s preliminary marketing of the Supra started with as few details as possible and has continued starving us of all meaningful information. That’s partly because the vehicle is a sister car to the new BMW Z4 — and sharing details of one model means giving away the goods on the other. Despite this, Magna Steyr (tasked with manufacturing both vehicles) isn’t building two identical models with different badges. The Supra’s chief engineer, Tetsuya Tada, describes the Supra as a pure sports car where practicality and comfort are almost not considered.

That sounds very exciting, so it was a relief when we learned the car will finally see daylight at the Goodwood Festival of Speed later this week. Unfortunately, Toyota clarified on Monday that the vehicle we’ll see wouldn’t be a production vehicle and will remain wrapped in red camouflage.

Toyota made it clear it wants the returning Supra to have presence in motorsport when it unveiled the GR Racing Concept in March of this year. However, based on its looks, we assumed the model was destined for the grand touring circuits.

While that still may be the case, Toyota recently announced that the Supra will make its way to NASCAR in 2019. If you’re worried about the Camry, don’t be. The sedan will continue running in the Monster Energy NASCAR Cup Series while the Supra handles the Xfinity Series.

Even though the NASCAR Supra is representative of the production model, the two won’t share many parts. All stock cars are required to run naturally aspirated, pushrod V8 engines — which the production model certainly won’t have. But it shows Toyota is serious about the returning Supra making a splash in the U.S.

The automaker no doubt hopes the vintage maxim “win on Sunday, sell on Monday” still rings true.

It’s leg day at the Toyota Athletic Center. As the Chicago Auto Show kicks off, Toyota has changes in store for its off-road TRD Pro lineup that should help drivers of the brawniest Tacomas, Tundras, and 4Runners keep their sunglasses perched on their nose while blasting through an arroyo.

For the 2019 model year, the same 2.5-inch Fox internal bypass shocks found on the existing Tacoma TRD Pro make their way into the full-size Tundra and midsize 4Runner SUV, along with other suspension improvements. The net effect is a higher ride height and milder manners both on-road and off.

In the case of the Tacoma, going TRD Pro means you’ll never leave home without your snorkel.

Toyota not-so-subtly confirmed that the Tacoma TRD Pro will soon be available with a factory snorkel via a teaser photo on Tuesday. The automaker wants to remind everyone that new Toyota Racing Development 4×4 models will appear at the Chicago Auto Show later this week.

Mounted high enough for the Tacoma to drive through miles of bumper-deep volcanic ash or water without suffocating the engine, the snorkel showcases Toyota’s commitment to off-roading — or at least the associated trappings.

Toyota is attempting to morph itself into an edgier, bolder, and sexier brand — to varying degrees of success. However, much of the company’s makeover has been purely cosmetic. The exception is Gazoo Racing, the automaker’s motorsport division and new in-house performance arm behind Toyota’s GR-series passenger cars.

Interestingly, Gazoo literally means “image” in Japanese and some of the upgraded models have been about little else. Still, some of the limited edition cars look like hoonable maniacs when compared to the base unit. The supercharged Yaris GRMN (Gazoo Racing Masters of Nürburgring) with over 200 horsepower is a prime example.

Aiming to go more mainstream, Toyota has decided to unfurl a range of GR and GR Sport models that won’t be handicapped by limited production numbers. Among them is the bewildering Prius Prime GR Sport, a hot hatch variant of the economy-minded hybrid. Toyota has officially lost its mind.

It’s hard to go a day without overhearing people on the street whispering excitedly about the scandalous Toyota Sequoia. Okay, that statement is completely false, and no doubt part of the reason why Toyota saw fit to add an off-road-minded sport trim to its lightly refreshed full-size SUV for 2018.

Ah, hell, why not add it to the full-size Toyota Tundra pickup, as well?

Toyota is pondering using its Gazoo Racing unit as a performance brand for future road cars, not unlike BMW’s M Division and Mercedes-AMG.

The timing couldn’t be better, as it was really starting to seem like Toyota was intentionally trying to make itself the least-exciting brand in the world. The Supra vanished in North America by 1998, the MR2 followed suit after 2005, the underwhelming seventh generation Celica came and went with no replacement, and Toyota Racing Development seemed unhealthily fixated on the off-roading capabilities of the Tacoma.

Thankfully, it looks like the company is finally coming to its senses.

If you’ve been holding out on buying a Scion tC until the right special edition came along, this is your last opportunity.

Scion’s parent, Toyota, took the youth-oriented brand behind the woodshed last month, making the upcoming Release Series 10.0 version of the tC coupe an aerodynamic swan song.

Since the introduction of its fifth generation, the Toyota 4Runner has been sold in three flavors: the base SR5, the loaded Limited, and the off-road focused Trail. But Toyota has a history of making small batches of special edition models and, for 2015, the carmaker showed off the Trail-based TRD Pro.

The TRD Pro featured unique suspension with remote reservoir Bilstein shocks and taller springs, black TRD wheels wrapped in Nitto Terra Grappler A/T tires, unique skid-plates, grille, badges, interior trim, and one special red color.

For 2016, the TRD Pro is back, and this time it’s in everyone’s favorite color: Brown Quicksand!

Our friends over at AutoGuide have a juicy story about a patent filing from Toyota that details a decidedly BRZ STI-looking drawing that may signal a performance variant on its way.

According to AutoGuide, the patent, which was approved in Japan, was filed by Toyota, but named Subaru-parent company Fuji Heavy Industry as its owner. The patent was approved so let’s get them on the lots already.

Maybe it’s the horrific condition of most New England roads. Maybe it was because we just had snowiest winter in Boston since anyone’s been counting. Or maybe, just maybe, I have finally fully succumbed to my Napoleon Complex.

“The great proof of madness is the disproportion of one’s designs to one’s means.”
―Napoleon Bonaparte

What started off with me buying my first liter bike has blossomed (*tear*) into the purchase of my first pickup truck: 2015 Toyota Tacoma TRD Sport 4×4 double cab short bed with a…..dun dada dun….6-speed manual gear box. I know the Tacoma has remained relatively unchanged since 2004 – actually, it’s pretty much the same truck I’ve been lusting over since 2007. I know that it doesn’t have great fuel economy. I know that there are trucks with better technology in them. But hear me out!

As Richard Hammond and James May wrap up the “lost episodes” of Top Gear sans Jeremy Clarkson, the three are rumored to be heading to Netflix with the unsuspended pair turning down deals worth 4 million GBP.

Here’s what caught our eyes over the weekend.

Over its long and illustrious sales career, the Toyota Camry has been described in many ways by so-called automotive enthusiasts. Most of them, to be honest, haven’t been particularly flattering. Words like “appliance” tend to find themselves in close proximity to the Camry whenever it’s been discussed elsewhere.

But this is The Truth About Cars, dammit!, and we have never been ones to drink the proverbial Kool-Aid on any car. Our own Jack Baruth has proven time and time again that the Camry, particularly in SE trim, is a capable and dynamic car at the track. I have personally piloted a Camry SE around Nelson Ledges. While it wasn’t quite keeping the pace of my Boss 302, it was no slouch, either.

That’s all fine and good. But what about putting it in a real race, with a real professional driver? How would it do under those circumstances?

Well, the fine folks at Toyota Production Engineering got as close to that as they possibly could by running a four-cylinder Camry SE in the One Lap of America last week. That’s right. They really ran a bone-stock, off-the-lot Camry in a time trial. The story of how they got there is just as interesting as the decision to drive the Camry itself.

After its makeover for the 2014 model year, the 2015 Toyota Tundra has gained a few more tricks up its sleeve, beginning by going all in on V8 firepower and losing the V6 due to the latter’s take rate of less than 5 percent.

Have you ever seen a supercharger kit that costs more than the car in question? TRD’s new supercharger kit for the Scion FR-S costs an astonishing $26,000, more than the MSRP of the FR-S itself.