By on July 6, 2018

Toyota made it clear it wants the returning Supra to have presence in motorsport when it unveiled the GR Racing Concept in March of this year. However, based on its looks, we assumed the model was destined for the grand touring circuits.

While that still may be the case, Toyota recently announced that the Supra will make its way to NASCAR in 2019. If you’re worried about the Camry, don’t be. The sedan will continue running in the Monster Energy NASCAR Cup Series while the Supra handles the Xfinity Series.

Even though the NASCAR Supra is representative of the production model, the two won’t share many parts. All stock cars are required to run naturally aspirated, pushrod V8 engines — which the production model certainly won’t have. But it shows Toyota is serious about the returning Supra making a splash in the U.S.

The automaker no doubt hopes the vintage maxim “win on Sunday, sell on Monday” still rings true. 

“When you talk Toyota and cool cars, Supra is the first thing that comes to mind for many auto enthusiasts,” said Ed Laukes, group vice president of Toyota’s domestic marketing. “Supra’s return in production form is huge news, but now we’re also going to see this iconic sports car return to American motorsport. From a marketing perspective, it’s important to have a race car that evokes the dynamism and character of its showroom counterpart. We’re confident we’ve accomplished that with Supra, and we hope racing fans the world over will proudly cheer its success on track.”

Toyota worked with TRD (Toyota Racing Development) in Costa Mesa, California, and Calty Design Research, Inc. (Calty) in Newport Beach to develop a Supra fit for NASCAR. The duo has already seen success with the Camry, which took home the manufacturers’ championship trophy in the Cup Series for the last two years. While Toyota still has a long way to go before it can match Chevrolet’s 39 overall factory wins in NASCAR, the brand did manage to end Chevy’s thirteen-year streak.

 

“We’ve had tremendous success working with Calty to develop race cars that match the look, feel and excitement of their showroom counterparts,” said David Wilson, president of TRD, in a statement. “We’re confident Calty and TRD have developed another race car, Supra, that is capable of winning races and championships. For Supra to be racing in NASCAR just speaks to how important this vehicle is to us, and that we believe Supra can be a bona fide championship winner.”

We’ll know exactly how much the stock car version looks like the production model next week. On Thursday, Toyota Europe tweeted that the sports coupe’s official unveiling would take place at the Goodwood Festival of Speed and included a teaser shot of the model dressed in some very fetching red camouflage. We’re as excited as we are sick of waiting!

[Images: Toyota]

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26 Comments on “Toyota’s Supra Joins NASCAR; Reveal Date Announced for Production Model...”


  • avatar
    lon888

    this is what I hate about NASCAR – no true identity to the actual car. Peel back the body and what do you have – the same basic engine (Ford, Chevy, Dodge, Toyota) it doesn’t matter. Same basic chassis between all makes. Its just a body shell that differentiates between the cars. Gosh I wish they were actual “stock cars” like they used to be.

    • 0 avatar
      Waterview

      Came here to say this . . . . . preach brother! Start with a “body in white” production car and add a roll cage, racing tires, and a fuel cell. While we’re there, let’s fix that stage-racing thing too.

    • 0 avatar
      mcs

      I’d like to see Little Tikes run the Cozy Coupe in NASCAR. It’s long overdue.

      • 0 avatar
        PrincipalDan

        I’d be interested seeing which manufacturers cars survived racing flat out the longest.

        That would be “win on Sunday, sell on Monday” in my book.

    • 0 avatar
      OneAlpha

      I’ve been saying for years that what NASCAR should do is just be honest.

      Forbid different manufacturers, issue all their teams identical cars and officially make the race about the drivers and their bullshit human drama.

      That way, they can dispense with enforcing the rulebook and get the “reality TV” -esque fake scripted conflict they really want, with the machinery being mere background scenery.

      Throw a few Day-Glo personalities in there and you’ve got a ratings smash!

    • 0 avatar
      thejohnnycanuck

      The 1960’s just called. They want you to come back.

  • avatar
    James2

    I know the Toyota Supra. The Supra is a friend of mine. That is no Toyota Supra.

    Instead, this “Supra” symbolizes everything that is wrong with NASCRAP.

  • avatar
    threeer

    To say that this thing is in any meaningful way (other than name) related to an actual Supra is to say my ’17 Cruze is really a Corvette. Used to be, the STOCK cars that they ran sort of looked like, well, stock cars you could go out and buy the next day.

  • avatar
    Sub-600

    “Win on Sunday, sell on Monday” was working just fine, then NASCAR banned the Superbird and the Daytona for being too fast.

    • 0 avatar
      AJ

      Just what I was going to say myself. It would be cool to see production cars again, but I just don’t see it, as your bound to have one out perform the others, leading the others to demand what we have today or else they’ll take their cars and go home!

      Anyway, long live the Superbird and Daytona!

      • 0 avatar
        raph

        Having to homologate the cars would have probably taken care of most of the problems and in numbers that would make sense like 5,000 (these days when you have so many people easily duped by the potential for a “future classic”) units but NASCRAP did see where all this was heading. Remember Ford also floated the 427 Cammer originally as a NASCRAP engine and Dodge threated a DOHC hemi if Ford would have gotten it in.

        Like the reviled balance of performance in other race series fans hate it but it has a purpose. One just has to look at Ford’s effort with the GT40 in the 60’s to see how the desire to gut punch Enzo at Le Mans changed racing forever and how that effort begat the Porsche 917.

  • avatar
    DearS

    At least we get a front engine rear drive coupe, so progress!

  • avatar
    conundrum

    A Supra lot of Toyota bragging about a BMW Z4 with super-whiz flash-bang Toyota-developed double-bubble roof and zombie-startled fenders.

    All made by Magna-Steyr in Austria whether BMW or Toyota. At least the six is a B58 turbo with a bit of wick.

    No doubt the suspension bushes and sway bars will be Toyota-specific, selected by an engineer who gained his inspiration from gazing at water reeds lining an ornamental pond, and thus transform the boulevard-comfy wallowing Z4 into a Nippon attack machine triple-A-approved by Akio himself. Excitement!

  • avatar
    "scarey"

    I like Supras. But this is a ToyoChevroFord with Toyota stickers on it.
    And NASCAR is the most boring racing ever dreamed up Even the so-called “International Race of Champions” series was better, The cars were identical, but different colors. And the drivers were invited from types of motorsports.

  • avatar
    Tele Vision

    “That Ford is the best Chevy that Dodge ever made!”

    – paraphrased Bill France, I think.

    • 0 avatar
      raph

      I believe that was the criticism leveled against Toyota when they developed thier pushrod V8 but to be fair they could go with a clean slate since they didn’t have one to begin with.

  • avatar
    raph

    Sweet when a pushrod V8 Supra with a live axle rear suspension loosely based on a 60’s GM truck and SLA front suspension with a 5 speed manual wins on Sunday I’ll be able to saunter on down to the Toyota stealership on Monday and get then same configuration right?

  • avatar
    Lightspeed

    Sigh…..

  • avatar
    Lightspeed

    The lead time was way too long on this car. Introducing the new Supra should have been as complete a surprise as possible, which I know is difficult in the internet age. But, a sudden announcement would have had far more impact than this association with a racing series that’s pretty much anathema to prospective Supra customers.

  • avatar
    Art Vandelay

    People first have to watch on Sunday. That is no longer a given. Personally, I blame the “Car of Tomorrow”. I’d at least like to see a return of stock body shells. The cars currently look like nothing.


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