By on August 17, 2021

Last month, General Motors filed a trademark infringement lawsuit against Ford’s use of the term BlueCruise for its SAE Level 2 advanced driving assistance suite. GM has argued the phrase is too close to its own SuperCruise system and wants Blue Oval to ditch the name for something else. Ford recently filed a motion asking the US District Court in San Francisco to throw out the case, as it believes the term cruise is common enough to qualify as ubiquitous.

This is the industrial equivalent of two of your friends screeching at each other because one of them wanted to name their youngest son Landon while the other already named their kid Langston. Though the manufacturer’s feud may be dumber because it’s not exactly like we’ve recently started affixing the word cruise to the systems found inside automobiles. (Read More…)

By on February 9, 2021

Screenshot YouTube

While we’re on the subject of Super Bowl commercials, there wasn’t just one, but two, that irritated me on Sunday.

This one has little, if anything, to do with politics, so you can relax and cancel out that angry email you were about to send me.

Nope, this one has to do with the misinformation circulating about autonomous cars.

(Read More…)

Recent Comments

  • EBFlex: “ But since you brought it up, Real-World Highway Range™ of this vehicle is (13.8-1.5)*33 = 406 miles.” We...
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