#srt

We’d like to welcome TTAC contributor, point-of-view video auteur, and fan favorite Bigtruckseries to the site for his first contribution. Bigtruck, as many of our readers know, is the owner of a Chrysler 300C. After adding a Jeep Cherokee SRT-8 to his fleet, he decided to attend the SRT Experience and chronicle the event for us. Bigtruck’s not the only reader we’d like to see contributing feature articles, so if you’re interested, please contact us. In the meantime, enjoy a one-hand-on-the-B-pillar romp through Chrysler’s enthusiast event. Naturally, there’s plenty of video! — JB

“SRT” stands for “Street & Racing Technology”. I always assumed it stood for “Street Racing Technology”, but for litigious reasons, “street racing” is something that I’d doubt Chrysler LLC would want to promote.

There’s a “problem” with the modern performance variant: they are too easy to review. You see, dropping a high-horsepower V8 into anything makes it good. Take the last generation Chrysler 300 SRT8. It’s interior was made from plastics rejected by Lego and Rubbermaid and you’d be hard pressed to tell it apart from the $9.99 rent-a-car special. The big difference with the SRT versions was that Chrysler stuffed a 425HP 6.1L V8 under the hood and a set of pipes that made the 300 sound like sex. The uncomfortable seats, crappy dash plastics and 1990s stereo were distant memories. If Chrysler had managed to fit the same V8 into the Sebring, it would have been the best convertible ever. This time is different. Before the 2013 300 SRT8 arrived, I decided I would not be seduced by Chrysler’s larger, meaner, sexier, more powerful 6.4L engine and review it like any other car. Can that be done?

Last time we had a Challenger SRT8 to review, well, we didn’t review it so much as we burnt the rubber off the rear wheels. Sorry Dodge, we couldn’t help it. After a few Facebook requests, we put Dodge’s 470HP retro coupé back on our wish list and someone at Chrysler decided to trust me with their retro cruiser. If you couldn’t afford that Challenger in the poster on your wall when you were in college, click through the jump to find out what Dodge’s 470HP two-door is like to live with for a week before you throw down 45-large on this retro bruiser.

Chrysler dealers hoping to sell the SRT Viper will have to pony up $25,000 – about the price of a loaded Dodge Dart – to be able to sell the supercar.

A few days ago, I heard Nirvana’s “Come as you are” on a classic rock station. It’s hard to think of a grune song as qualifying for “classic” status, but we are creeping up on nearly 20 years of Nirvana. On the car front, there’s already been a re-issue of the Mustang 5.0, and now the Mopar folks are taking a similar path.

Abarth was founded in 1952 as a “one-stop-shop” for Fiat performance gear. What does that have to do with the 2012 Fiat 500 Abarth? Nothing. Seriously. In 1971 Abarth was purchased by Fiat, by the 1990s the “brand” had deteriorated to a trim level on questionable hatchbacks and by 2000 it was “dead trim walking.” In 2007 Fiat decided they needed a performance brand once again and resurrected Abarth with the inexplicably named “Fiat Grande Punto Abarth” and (more importantly) a complete line of clothing and accessories. Despite the apparent soft start for the brand in the Euro-zone, Fiat tells us they held nothing back for the launch of Abarth in North America. Our own tame racing driver Jack took the Abarth for a spin on the track back in March but this time we’re pitting Italy’s hot hatch against a bigger challenge: the daily commute.

8.4 liters. 10 cylinders. 640 horsepower. 600 lb-ft of torque. 3297 pounds. It’s still a Viper.

Inside Line has screen grabs of the 2013 SRT Viper. We have the gallery below.

Dodge attempted to perpetrate yet another annoying Facebook teaser campaign, telling their fans that if they got 2013 “likes”, they’d be able to see another picture of the 2013 SRT Viper ahead of its New York Auto Show debut. The only problem is that the campaign failed.

Once upon a time, the Dodge brand was brimming with pride. In the mid-to-late 1990s, Dodge had it all: affordable compacts, big front-drive cruisers, the hottest trucks on the market, and of course, the Viper. And when the times were good, all of those part melded into one brash, exciting, quintessentially American brand. From Neons and Intrepids, from Rams to Vipers, Dodge could do it all, as long as “it all” included a healthy dash of in-your-face attitude. But over the years, as Dodge’s shining moment faded into memory, the brand has managed to become both less viscerally appealing and less well-rounded. And when Fiat’s leadership stripped Dodge of the Ram “brand,” shucked its designs of their truckish cues, and repositioned Dodge as a more “youthful” and “refined” sporting brand, it seemed as if Dodge as we knew it was dying. Since hearing of Fiat’s plans to bring Alfa stateside, and with Dodge appearing to have lost out in brand alignment product battles, we’ve been wondering for some time now if Dodge isn’t headed out to pasture. Now there’s even more evidence that Dodge is being hollowed out en route to replacement with Alfa, as Automotive News [sub] reports

Absent from the redesigned SRT Viper will be the name Dodge… Viper has been linked to Dodge since the Dodge Viper RT/10 concept debuted in 1989. The first Dodge Viper SRT-10 went on sale in 1992, and over the years 28,056 Vipers were produced, according to Chrysler.

Not any more. Essentially, SRT becomes a brand with its own vehicle, in this case the SRT Viper.

That’s right, Dodge won’t have a Viper or a Ram (or, more prosaically, an Avenger or Caravan). Some might argue that, absent these components, the Dodge name doesn’t mean much of anything anymore. Certainly it doesn’t seem that Dodge can have a particularly bright future without any links to its last moment of glory.

WardsAuto is a great source for industry news, but it’s pretty clearly not the best source for enthusiast news. Take, for example, a recent interview with Dodge SRT boss Ralph Gilles about the forthcoming compact Dodge and its possible SRT version:

“The Neon put the whole street-tuning scene on its ear with the factory turbo. We have to figure out how to get an entry-level SRT product to capture the next generation.”

The car to which Gilles refers will be a Dodge C-segment sedan derived from the same platform that shoulders the highly acclaimed European-market Alfa Romeo Giulietta offered by alliance-partner Fiat…

While Gilles is adamant that a high-performance C-car would be a welcome addition for Chrysler, he stops short of saying it’s a done deal, noting internal plans still are being hammered out.

However, it’s unlikely the entry-level model would share the 470-hp 6.4L Hemi V-8 shared by its SRT brethren introduced at the event here. [emphasis added]

Say it aint so, Dodge! I don’t know about you, but as far as I’m concerned it’s just not a true successor to the Neon SRT-4 unless it’s got a Hemi V8… damn Italians! Seriously though, how cool is it that Wards considers a V8-powered Fiat-based compact merely “unlikely” rather than “a surefire sign of the apocalypse”?
Alternative video after the jump…

When is a brand not a brand? Or, perhaps the real question here is “when does a brand become a brand?”. In any case, Chrysler introduced its Street and Racing Technology “brand” way back in 2002, and has sold SRT versions of Chrysler, Dodge and Jeep vehicles ever since. But for 2011, a model-year which saw the launch of the group’s Fiat-fettled lineup, the SRT lineup dwindled to just the Challenger SRT8. Now, Chrysler is announcing the “re-creation” of the brand, while noting that

While we still made SRT vehicles, there wasn’t as concerted effort in development and marketing in recent years.