By on March 30, 2012

Dodge attempted to perpetrate yet another annoying Facebook teaser campaign, telling their fans that if they got 2013 “likes”, they’d be able to see another picture of the 2013 SRT Viper ahead of its New York Auto Show debut. The only problem is that the campaign failed.

The teaser photo failed to sign up 2013 fans in 2013 minutes, so SRT changed the criteria, saying they’d release a new teaser when they got “300 shares”. Whatever that means. Either way, Chrysler released a teaser image of the car’s interior. We’ll see the car in a few days anyways. Consider this a plea to automakers; stop with the damn teasers already. Nobody likes them.

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23 Comments on “Dodge’s Facebook Campaign For SRT Viper Backfires...”

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    The overlap between prospective and wannabe SRT Viper drivers and Facebook members is essentially zero.

    A similar 2013 Dart campaign could have been a modest success.

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    If anything needed a Facebook page, it would be for the “Stop Annoying Automotive TEasers Now (SAATEN)” Organization. Show us the whole flippin’ car at once, or don’t show it at all.

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    Whats with this “If you give us attention we’ll do this” marketing that GM and Chrysler are doing? Are they being managed by attention-needy teenagers or something?

    • 0 avatar

      All part of their rather lame marketing to appeal to the youth.

      • 0 avatar

        That would make some sense if this were the Dart, but not that many “youth” can afford a Viper, let alone an SRT.

        I never did understand why car companies feel that the “youth” were so crucial to sell cars to.

      • 0 avatar


        As Pontiac’s ‘Bunkie’ Knudsen reportedly said, and certainly believed, “You can sell a young man’s car to an old man, but you cannot sell an old man’s car to a young man.” Today’s youth are indifferent or even hostile toward modern cars marketed to older folks – the Impala and DTS, Avalon and ES, minivans as a whole – and generally accept past ‘old man’s cars’ only if they’re large, classy affairs, Buicks, Cadillacs and Lincolns, preferably with aftermarket wheels and shiny paint. (The 300C is a modern example of the latter.)

        However, what do many elderly folks drive? Some retain their classic sedans, while others appreciate the higher seating position of a minivan or small crossover (Rav-4, CR-V, and so forth). Within the latter category lie – surprise! – many cars marketed as quirky, practical, economical rides to Generation Y. Yes, the Soul, xB, Cube, Element, and even Fit may have been ostensibly aimed at my own twentysomething demographic, and I appreciate the merits of these little hatch/MPV creatures, but so do many cost-conscious pensioners with bad backs. More power to ’em.

        As for my own grandfather, he feels as strongly about his immaculate Sable wagon as I do about my old Volvos – which, of course, were sold to older folks when they were new. Once you find the sort of thing you like, you grow to like that sort of thing, generations and demographics be damned.

      • 0 avatar

        “I never did understand why car companies feel that the “youth” were so crucial to sell cars to.”

        It is cheaper to market to repeat customers than to new ones.

        Automotive marketing is quite expensive, so the prospect of building repeat business is even more appealing, as it saves considerable amounts of money.

        Brand loyalties often start young. It would be cheaper to get a customer when he’s young and then sell several cars to that customer over a lifetime, then it would be to focus on the octogenarians who, if they buy at all, will almost certainly only buy once.

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    “Youth” are important because they’re the most likely people to buy the small, fuel-efficient, eco-friendly cars that the automakers have to sell to stay alive. The reason they’re using the Viper and not the Dart is because the Viper is, well, the Viper. It’s more drool-worthy than the Dart, and therefore someone in marketing decided to use the Viper for their Facebook campaign. When you “like” their page, you’re basically giving them a way to share information (read: ads) with you. Someone thought that the Viper, being their “halo” car, would generate more views and therefore more followers, enabling them to push other content (Avenger incentives, anyone?) on said followers.

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    A negative Chrysler post on TTAC?! You guys are reaching now.

    • 0 avatar

      I will post negative remarks about ANY automaker that engages in this irritating “slow reveal”, regardless of brand, nationality or quality of product.

    • 0 avatar

      Theres plenty of negative things to say about them.

      Though there are some nice things, like the K-Car which I consider the finest American built and designed car out there.

      Which makes me wonder why I had to buy a Horizon.

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    hate to be a prude but (anyways) is not really a word

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    Honestly Im sick of the Facebook reveals. I dont care if it comes directly from the companies FB page, Im not buying it, too many things are hacked now-a-days. Enough is enough with these knee jerk social media releases all in the name of marketing on Facebook. Add this along with some “could be any car photo because its a junk shot” and what you end up with is an absolute waste of time, even on Facebook. Then when you try to hunt the real source down your even more confused because its not on the media sites, now Im REALLY not buying it, plus pissed off at the company for trying to pull some marketing scam. Marketing needs to stay out the media release business and just help sell cars.

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    Reason #162 why I’m not on Facebook – its slowly becoming an ad filled mess. Maybe I would “like” the Viper if I *could* actually see it?

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    I already know exactly what the new viper will look like. It will be a bit like the old one but with slightly different headlights and wheels, air vents and grilles will look a little more aggressive and the wheel arches will be a bit more flared. The whole effect will be for a more cohesive shape without losing too many of the Viper’s “signature” styling touches.

    I was also able to use my methods to guess with 100% accuracy the precise details of Kate Middleton’s wedding dress. I knew that it was going to be large and white with lots of lace and silk with an extra long piece of cloth at the back.

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    Perhaps the facebook campaign is being run by a third party who gets paid by the “like”?

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